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Copywriter

3 months ago

Orange, United States The Edge Fitness Clubs Full time

Job Description

Who We ARE: When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.

What We LOVE: People. Fitness. Teamwork. Fun. Changing Lives.

What You’ll DO:
 As the copywriter at The Edge Fitness Clubs, you will capture the voice of the Edge brand across all communication touchpoints. You will craft authentic messaging and storytelling for our products and techniques that resonate with our followers and consumers. You will be able to take brand and product stories and bring them to life while keeping a consistent brand voice.

This position will work across projects and teams. This role will work closely with the Director of Digital and the SR. Manager of Social and Influencer Marketing, and the other cross functional team in PT, Studio Fitness, Creative and more- to ensure all brand deliverables are met in a timely manner and never losing focus of our brand pillars or our brand voice.

Execute clean, detail-oriented, on-brief copy that captures The Edge Fitness Clubs brand voice. Implement brand voice seamlessly across all touchpoints. Partner with creative to ensure copy is correctly flowed into design and work on solutions to optimize. Interpret creative direction from various teams and adapt points into practical copy concepts. Meet and take ownership of deadlines for key projects. Attend marketing meetings with discussion on monthly promo campaigns, product kick-offs, and examine various types of presentations, CRM workflows and projects paying close attention to marketing objectives and copy requests. Stay very abreast of the fitness industry and social media trends as well as the competitive space. Additional responsibilities as required.