Marketing Automation Specialist

7 days ago

Baltimore, United States Prometric Full time

OVERVIEW

Prometric is seeking a Marketing Automation Specialist. The Marketing Automation Specialist will play a crucial role in supporting the marketing team by analyzing data, implementing marketing technology solutions, optimizing marketing processes, and managing the company's website. This individual will collaborate closely with cross-functional teams to drive data-driven decision-making, enhance marketing efficiency, and maximize return on investment (ROI) for marketing initiatives.

COMPANY BACKGROUND

Prometric () is a trusted test development and delivery provider to more than 300 organizations worldwide. Prometric serves as an industry gatekeeper, ensuring that people legitimately earn the credentials they seek to achieve, and thereby guaranteeing a fair testing experience for all who come through our doors.

RESPONSIBILITIES

Collect, analyze, and interpret marketing data from various sources, including CRM systems, marketing automation platforms, and digital and website analytics tools. Generate regular reports and dashboards to track key performance indicators (KPIs), campaign effectiveness, and marketing ROI. Provide actionable insights and recommendations based on data analysis to optimize marketing strategies and tactics. Manage marketing technology stack, including CRM, marketing automation, analytics tools, and website content management systems. Manage the company's website by supporting content updates and collaborating with web developers, designers, and content creators. Monitor website performance, including traffic, engagement metrics, and conversion rates, and implement strategies to improve performance and achieve business objectives. Implement SEO best practices to optimize website visibility, traffic, and search engine rankings. Develop and document marketing workflows, standard operating procedures, and best practices. Assist in the planning, execution, and optimization of marketing campaigns across multiple channels, including email, webinars, events, digital advertising, and social media. Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results. Serve as a subject matter expert on marketing operations and technology-related matters, providing guidance and support to stakeholders. Foster a culture of data-driven decision-making and continuous improvement within the marketing organization.

QUALIFICATION REQUIREMENTS

EDUCATION

Bachelor's degree in Marketing, Business Administration, Information Technology, or related field preferred.

EXPERIENCE

Between 2-5 years of experience in a marketing operations, data analysis, or related roles. Proficiency in CRM systems, marketing automation tools, digital analytics platforms, and CMS for websites; Salesforce, Pardot, Google Analytics, and WordPress experience preferred. Knowledge of HTML, CSS, PHP, and JavaScript preferred.

SKILLS

Strong analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent organizational skills with a keen attention to detail and the ability to manage multiple projects simultaneously. Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.

PHYSICAL JOB REQUIREMENTS

N/A

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