Associate Director, Field Marketing
2 weeks ago
JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
JLL’s Associate Director, Field Marketing position provides strategic marketing services to our geographic-based businesses in primary US metropolitan areas. These positions work as a team, in conjunction with regional and national leadership, to plan and execute marketing strategies that position JLL competitively in the commercial real estate industry. The role requires the ability to contribute on strategy development, planning, and execution of high-performing marketing programs in close coordination with local business leaders, national business line marketers, and partners on our Research, Sales Enablement and Operations teams. The local marketer will develop and execute marketing plans to help business lines achieve revenue goals across many aspects of the commercial brokerage business.
The role supports local internal employee engagement in partnership with local and national leadership.
The local marketer must be professional, organized and a self-starter, as well as have the drive to succeed within a dynamic, high impact sales environment. The role requires creativity, ability to work with sales stakeholders, as well as excellent project management, communication skills and a firm grasp on technology.
This role will focus on marketing strategy and execution across the Mid Atlantic, including the Washington, DC region and Philadelphia, PA offices. It will be based in the Washington, DC or Tysons Corner office.
Essential Duties and Responsibilities:
Partner with JLL’s business line leaders and stakeholders to strategize marketing solutions across business priorities Work with business segments team and industries to plan and execute high-performing marketing programs that differentiate the business locally and support the growth of each local business line Work with local leadership to plan and execute regional client engagement events and activities that promote JLL as a thought-leader in the industry; partner with national events management team while adhering to established budgets and national procedures In conjunction with JLL’s national communications teams and local leadership, support the region’s proactive public relations and social media programs through content creation, media relations and external agency management, if appropriate Provide design direction and collaborate with internal teams in the planning and execution of sales support and prospecting materials in both print and digital format, including but not limited to brochures, flyers, mailers, emails, ads, promotional items as well as special use websites and landing pages Innovate and improve our marketing programs by researching and applying new ideas and industry best practices to our efforts Collaborate with other local marketing teams as well as national partners to share best practices and advance shared means and methods Establish strong, trust-based working relationships with all JLL local leaders and national influencers Utilize Workfront, a workflow management system, to track and prioritize assignments for all marketing effortsQualifications:
Strong executive presence with a focus on and passion for consultative proactive marketing Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other relevant field Minimum 10 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus Excellent project management and organizational skills Excellent written and oral communication skills Excellent creative skills Understanding of and commitment to superior client service (internally and externally) Track record of sophisticated strategic marketing in the B2B services arena Impeccable attention to detail High level of resourcefulness Ability to thrive in a fast-paced work environment with demanding work loads Ability to identify, communicate and solve problems quickly Knowledge of MS Word, PowerPoint, Excel required Familiarity with Canva or Adobe Creative Suite a plus Strong digital skills with ability to master new technologiesLocation:
On-site –McLean, VA, Washington, DCIf this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:
401(k) plan with matching company contributions
Comprehensive Medical, Dental & Vision Care
Paid parental leave at 100% of salary
Paid Time Off and Company Holidays
Flexible and Remote Work Arrangements may be available
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.
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