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Marketing Manager

4 months ago

Las Vegas, United States DLC Empire Full time
Dollar Loan Center Job Description

Position Summary: The Marketing Manager is responsible for managing the planning, development, and execution of our organization's marketing department's initiatives. The Marketing Manager's primary responsibility is to ensure that the day-to-day responsibilities of the marketing team are being met and exceeded.

Essential Duties and Responsibilities:
  • Track and measure new customers and where they come from using system reporting.
  • Oversee all facets of a company marketing event from beginning to end.
  • Monitor ad buy performance and deliverables, and report findings to senior management.
  • Managing and coaching the day-to-day functions of the marketing staff.
  • Lead the cultural changes to match operational culture.
  • Assign and assess workload, measure performance, and document as appropriate.
  • Hire, train, and define the focus for each position within the department.
  • Collaborate with different departments and people throughout the organization.
  • Suggest changes to Senior Management to help drive company growth goals.
  • Provide future growth plans for staff.
  • Manage assigned marketing projects to ensure deadlines are met.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Analyze consumer behavior and suggest changes for each respective marketing initiative.
  • Other duties as
Requirements for Education and/or Experience:
  • High School Diploma or GED required; college degree
  • 5 to 7 years previous experience as a Marketing Manager, preferably with a financial institution background.
  • Must have strong knowledge of Microsoft Office and Adobe Creative Suite is a
  • Willing to travel to do different company markets.
  • Solid understanding of market research and data analysis
Specialized Knowledge, Skills and Experience:
  • Demonstrate the ability to interact with staff at all levels in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful, and efficient with a high level of professionalism and confidentiality.
  • High level of written and verbal communication skills, as well as excellent organizational and detail-oriented skills.
  • A leader with both creative and analytical
  • Strong project management and development