Director, Media Technology

Found in: Talent US C2 - 2 weeks ago

Philadelphia, United States Publicis Health Media Full time
Job Description

Position Summary 

The Media Technology Director evaluates and utilizes new technologies to shape media implementation and optimization strategies. Additionally, they oversee staffing and process development within the agency's department. You will report to the VP, Media Technology.

Responsibilities 

Knowledge  

  • Identify potential risks, problem solve, and create efficiencies. 
  • Advanced knowledge of all media categories 
  • Intermediate familiarity with market players 
  • Ensure adherence to best practices for brands regarding researching and analyzing new technology.  
  • Responsible for seamless implementation of new systems and processes.  
  • Relate consumer insights to technology usage (mobile apps, different types of targeting, non-standard media, etc.)  
  • Foresee strategy and activation of selling and implementation (scope, staffing, etc.) through technology solution  
  • Identify potential need for proprietary technology (also determine if it's an agency investment vs. paid by the client)  
  • Identified as a leader in developing or overseeing clear, impactful strategies  
  • Develop Media Technology team 
  • Be a resource to Product Managers for technology vendors 
  • Identify opportunities for process and team expansion 
  • Share learnings across clients and teams 
  • Foster a team environment focused on issue resolution

 

Client Relationship 

  • Manage client and procurement relationships 
  • Collaborate with clients to improve process and efficiencies
  • Advocate for adoption of new technologies and strategies 
  • Proficient in presenting and leading large groups
  • Predict client expectations and opportunities for scope increase 
  • Understanding of industry impacts (GDPR, CCPA, CPRA) 
  • Knowledge of mar-tech and ad-tech stack for data privacy 

Qualifications

  • Passion for technology  
  • Strong interpersonal skills  
  • Expertise in MS Office Suite and project management 
  • Exhibits integrity and self-development  
  • Adherence to agency procedures 
  • Desire to help others grow in their career through mentorship and feedback 
  • Work within ambiguous growth opportunities (owned projects, new business, etc.) 
  • Established experience in ad technology platforms - Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma 
  • Bachelor’s degree required  
  • Previous people management required 
  • 6-7+ years’ experience in ad ops or media required 

#LI-Hybrid



Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines. 

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