Category Analyst

3 weeks ago

Cincinnati, United States Red Bull Full time
Company Description

Reporting to the Director of Category, you will help develop National Account retailers, supporting sales growth strategies by providing insightful analytics and shopper insights that support a mutually beneficial growth plan. You will have an advanced working knowledge of all tools required to complete and present category and brand development related projects. Data tools include Syndicated Scan (Circana IRI/Nielsen), Retailer transaction/loyalty data, BI reporting, Numerator. You will provide reporting and JDA space support and act as the main Category Management resource.

This role is also eligible to sit in the following locations: Santa Monica CA, Chicago IL, Atlanta GA, New York NY, and Denver CO.

Job Description

CUSTOMER ANALYSIS

Create presentations using a selling format, founded on research to achieve our category and brand goals.

Create sales content, including sell sheets for the execution of our category and brand goals

Create templates and executive summaries to analyze brand and market trends

Identify opportunity gaps in volume, share, pricing, promotion, shelf space, and product distribution

Track and communicate results from in-store merchandising programs.

Track record for building customer relationships

CATEGORY & BRAND ANALYTICS

Apply third-party research resources, including Kantar, to inform and direct strategy for the channel and the category

Work with our Shopper and Consumer insights teams to identify important shopper groups or purposes within the channel and specific retailers

Create and interpret reports with syndicated and internal sales sources to support our category development strategy

Qualifications

2+ years of related work experience

Broad general knowledge of the CPG industry

Experience using data analysis to generate insights

Advanced Excel skills including pivot tables, slicers, and formulas

Experience using JDA space planning software or Tableau

Bachelor's degree, or equivalent work experience in lieu of degree

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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