![Mindshare](https://media.trabajo.org/img/noimg.jpg)
Director, Performance Analytics
4 weeks ago
Role and Responsibilities:
The Performance Analyst is a digital native with a deep understanding of brand, commerce & DTC, and data operations & tech. They value the principles of brand and performance marketing & analytics, understanding that consumer journeys are dynamic and delivering against those journeys most effectively requires a holistic approach to marketing and analysis. As such, they are also a proven applicator of data to inform outcome-based media approaches that fuel both short- and long-term business goals. Analyze and present performance reports/optimization opportunities including ROI model monthly outputs, trends, deep dives etc; forecasts & scenario planning; micro KPI optimization (e.g. Google Analytics, MikMak, Social Influencer Engagement, Creative deep dives, etc)[*note – beginning and EOY LOMs will have more lean in from E2E strategist given connectivity] Develop and own KPI mapping documents by brand x campaign (in collaboration with E2E strategist) to ensure ‘create’ and ‘convert’ demand KPIs (macro and micro) are aligned according to campaign performance objectives Maintain outcomes framework for BU/category to ensure all analysis being done is tying back and pacing towards core brand power, ROI/revenue, and Commerce KPI goals (ensure working with Commerce Analytics specialist lead[s] to integrate into broader performance reads) Integrate topline Commerce reporting from Tier 1 retailers into Monthly LOMs and reporting, ensure this person is the expert in high level integration of all create and convert demand channel analysis (e.g. National, Tier 1 Commerce, Trad Search) Meet regularly with relevant JBP measurement leads & measurement vendors in market to provide proper POV and support for client/brand teams (e.g. Meta, Amazon, NBC but also measurement vendors such as Measured, Rockerbox) Work directly with partners (JBP, Networks, Retailers) to share out Quarterly indexed ROI numbers and work with them (in collaboration with planning/investment/E2E) on optimization Lead test-and-learn design along with DMMC and internal E2E strategists and planning/activation leads. Performance Analytics lead should be driving the KPI setting, benchmarking and design overall, ensuring the strategists feedback on tie back to comms/activation approach Lead connection with restructured ‘Data Tech’ team to ensure UTMs, naming convention, API and data management all delivering on upstream needs (*note – not hands on keyboard but ensuring that client/analyst needs are heard and implemented properly) Develop media optimization and strategy recommendations to deliver on brand/ecommerce goals, inclusive of recommended channels (ecomm/OMNI and reach-based media), directional allocation of investments, and any associated tactical considerations in order to deliver on retail-specific objectives. E2E strategist responsible for the tactical strategy, comms, journey and audience approach but the data and learnings driving that should come from performance analyst Collaborate with E2E strategist on audience development (throughout the funnel), maximizing 1st party data usage, and partner level allocations (through forecasting work, analysis and recommendation) Project manage the details ensuring work is organized, communicated to the right parties, deadlines are achieved by driving process steps forward, and meetings are set up as needed Works with other Performance Analyst leads internally to ensure P1 connectivity. All Performance Analyst Directors to craft, on specified cadence, P1 learnings and best practices across all macro and micro KPIs (e.g. Quarterly P1 reads in the P1 Media Statuses) Performance Analyst BU leads to also drive P1 efforts as main project managers/feed in of data, such as Project Propeller/PMO, Influencer deep dives cross-BU, P1 creative analysis/modular analysis, ad-hoc requestsWhat you’ve already conquered:
Embody an intellectual curiosity around what data means by putting it into context of the client’s business and focusing on asking the next question. Analytical thinker knowledgeable in the online/offline digital ecosystem Strong knowledge to expert in core data governance practices (e.g. best practices around naming conventions, databasing, data quality/QA, etc) Familiarity with tech infrastructure (e.g. API & data management through Adverity, KNIME/Alteryx, SQL querying, etc) Ability to leverage disparate data sets and translate into cohesive performance optimization story, data harmonization and goal pacing (towards key business objectives and outcomes) Minimum of 5-7 years’ Analytics and/or DTC/Commerce integrated activation and Data Ops & Tech,preferred with client facing exposure Strong knowledge to expert with analytics platforms and solutions (e.g., MMM, sufficiency modeling, Machine Learning/AI) Experience and training in strategy and analytics platforms (e.g., Google Analytics, Facebook Blueprint, Amazon DSP campaigns certification, or equivalent qualifications) Experience in marketing/brand strategy, media/digital strategy and ad tech/mar tech/Commerce knowledge Managed medium-sized teams and prioritize competing projects and deliverables Microsoft Office: Excel, Word, PowerPoint Mindshare is an EEO/AA Employer, M/F/Disability/Veterans Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment. Mindshare is winning new business and expanding – come grow with us Visit Mindshare online at-
Associate Director/Director
4 weeks ago
New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Associate Director/Director
4 weeks ago
New York, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has...
-
Associate Director/Director
3 weeks ago
New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Associate Director/Director
4 weeks ago
New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Associate Director/ Director
3 days ago
New York, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various...
-
Director/Sr Director- Analytics Consulting
4 weeks ago
New York, New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Director/Sr Director- Analytics Consulting
3 weeks ago
New York, New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Director/Sr Director- Analytics Consulting
4 weeks ago
New York, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has...
-
Director/Sr Director- Analytics Consulting
4 weeks ago
New York, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has...
-
Director/Sr Director- Analytics Consulting
4 weeks ago
New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Director/Sr Director- Analytics Consulting
3 weeks ago
New York, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has recognized our business value...
-
Director/Sr Director- Analytics Consulting
3 weeks ago
New York, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, has...
-
Director of Analytics
4 weeks ago
New York, United States New York Post Full timeDirector of Analytics The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment - with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television...
-
Director Analytics
1 week ago
New York, United States Girl Scouts of the USA Full timeAbout Us: **Girl Scouts of the USA** Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging...
-
Director of Analytics
4 days ago
New York, New York, United States News Corp. Class A Full timeDirector of Analytics The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment - with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and...
-
Director of Analytics
1 week ago
New York, United States News Corp. Class A Full timeDirector of Analytics The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment - with signature wit, irreverence and authority averaging 90 million unique viewers a month. Over the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and...
-
Director, Analytics
2 days ago
New York, United States Havas Media Network Full timeDIRECTOR, ANALYTICS Havas Media Group North America, the Media Experience agency, is looking for a Director to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The Director of Analytics is responsible for direct management...
-
Director, Analytics
1 week ago
New York, United States Havas Media Network Full timeDIRECTOR, ANALYTICS Havas Media Group North America, the Media Experience agency, is looking for a Director to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The Director of Analytics is responsible for direct management...
-
Director, Analytics
7 days ago
New York, United States Havas Media Network Full timeDIRECTOR, ANALYTICS Havas Media Group North America, the Media Experience agency, is looking for a Director to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The Director of Analytics is responsible for direct management...
-
Associate Director, Analytics
4 weeks ago
New York, United States Havas Media Network Full timeASSOCIATE DIRECTOR, ANALYTICSHavas Media Network North America, the Media Experience agency, is looking for an Associate Director to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.The Associate Director Analytics is...