Lead Generation and Growth Marketing Specialist

1 week ago

Farmington Hills, United States Humanetics Full time

Lead Generation and Growth Marketing Specialist

Farmington Hills, MI, USA ● Huron, OH 44839, USA Req #929 Friday, June 21, 2024

Humanetics Safety is the pioneer of safety systems used across the automotive, aerospace, defense and transport sectors. It is the market leader in the design and manufacture of the iconic crash test dummies, the world most biofidelic anthropomorphic test devices, and a leader in Active Safety test solutions, crash test equipment and calibration platforms that are used to ensure humans are protected at moments of need. Our hardware devices have exact match digital twins and integrated software platforms that provide customers with powerful solutions to maximize the productivity of their crash test programs. Protecting humans in a world in perpetual motion.

The opportunity

Bring your passion for marketing and learn fast in a hands-on role to develop for marketing communications across internal and external channels. We have an ambitious agenda to bring our iconic products to life and think of innovative ways to engage our customers in person, and across digital channels. We are focused on developing a world class customer experience and an employee experience that energizes colleagues and helps them connect with other. This is a great opportunity for a marketer, with experience of developing marketing communication, who wants to make an impact in a global team building a hi-tech business whose purpose is to develop cutting edge industrial technology and save people’s lives.

Role Purpose: 

Support the Marketing team and the Global Growth Marketing Lead in executing and evaluating lead-generating activities, including paid ads, cold email outreach, list building, trade events, webinars, email campaigns, and social media. Utilize analytical skills for campaign data management, optimization, lead generation, reporting, and evaluation. Organize online and offline events, and nurture marketing-qualified leads for sales teams. This role offers professional growth in a fast-paced environment, with opportunities in social media and content development.

In conjunction with the team, you will drive growth and:

CRM and Data Management

Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot. Work with the Salesforce Admin to maintain data hygiene, uphold best practices and maintain HubSpot / Salesforce sync.

Campaign Management

Build and maintain dashboards to track and report on marketing and sales performance metrics weekly, monthly, quarterly, and annually. Drive demand generation and lead management campaigns, coordinating closely with global sales organizations. Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing.

Data Analysis

Deeply understand and utilize data to support business growth, consistently testing and learning.

Content and SEO/SEM

Collaborate with agency partners to deliver SEO/SEM initiatives for lead generation. Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing.

Event Coordination

Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and build relationships. Integrate data from webinars and events into marketing efforts.

Any other duties and responsibilities commensurate with the position.

Requirements

Associate degree in Marketing or Business Administration. 2+ years’ experience in a technical B2B industry. Strong numeracy and analytical skills. Proficiency with HubSpot CRM, Google Data Studio, Google Analytics, Search Console, and Google Ads. Experience with email marketing, data integrity maintenance, and spreadsheet modelling. Excellent verbal and written communication. Ability to meet tight deadlines, prioritize workload, and follow processes. Understanding of digital marketing concepts.

Preferred:

Bachelors Degree in Marketing or Business Knowledge of Drupal, Salesforce, Adobe software (InDesign, Illustrator, Photoshop, Premiere Pro). Event organization skills. Social media experience on B2B platforms (LinkedIn, Twitter, YouTube).

Person Specification

Self-starter with initiative and ownership. Positive, can-do attitude and a team player. Creative thinker with excellent problem-solving skills. Great interpersonal skills and ability to engage all organizational levels. Strong communication skills, both written and verbal. Assertive, proactive, and pragmatic approach. Passion for digital marketing. Ability to build and maintain effective relationships quickly. Willingness to learn and become a subject matter expert. Dedicated to upholding compliance and best practice At Humanetics, privacy and information security is a critical feature of our corporate culture and is the responsibility of all employees. Humanetics is an Equal Opportunity Employer/Veterans/Disabled/LGBT employer

Other details

Job Function SGA Pay Type Salary Travel Required No Required Education Associate Degree Farmington Hills, MI, USA Huron, OH 44839, USA Share this job:

  • Marketing Specialist

    4 weeks ago

    Chino Hills, United States Fadeaway Marketing Full time

    Job DescriptionJob DescriptionAs a leader in marketing and consulting, we specialize in designing and implementing customized on-site marketing tactics for a Government Funded Essential Program. By using a personalized approach for every prospective customer, we are able to assist underprivileged communities across the region to improve the quality of life...

  • Product Marketing Specialist

    4 weeks ago

    Farmington, United States LoanPro Full time

    Product Marketing Specialist Job Ad LoanPro is a Fintech SaaS company, providing core lending infrastructure (software and cloud configuration) to mid-market and large lenders. Our market leading product enables clients to be more efficient, organized, and streamlined in the lending business. LoanPro's software manages over 18 billion dollars in loans, with...

  • Performance Marketing Specialist

    1 week ago

    Palos Hills, Illinois, United States SCUBE Marketing Full time

    Company DescriptionSCUBE Marketing helps ecommerce companies grow through Google Ads, Shopping & Social Ads. We are a team of critical thinkers who are passionate about great work and have many interests outside of work. At work we are focused on delivering results, being straightforward with each other and having each other's back. Outside of work we are...

  • Performance Marketing Specialist

    3 weeks ago

    Palos Hills, Illinois, United States SCUBE Marketing Full time

    Company DescriptionSCUBE Marketing helps ecommerce companies grow through Google Ads, Shopping & Social Ads. We are a team of critical thinkers who are passionate about great work and have many interests outside of work. At work we are focused on delivering results, being straightforward with each other and having each other's back. Outside of work we are...

  • Marketing Campaign Specialist

    1 week ago

    Farmington Hills, Michigan, United States Community Choice Credit Union Full time

    Community Choice Credit Union Marketing Campaign Specialist Farmington Hills , Michigan Apply Now The Marketing Campaign Specialist drives the end-to-end campaign cycle as a marketing project manager and develops deep subject matter expertise in assigned business and product lines. This position orchestrates well-executed marketing campaigns and programs...

  • Marketing Specialist

    2 months ago

    Farmington Hills, Michigan, United States SoftTune Full time

    Position Marketing Specialist Job Duties Work with team to develop innovative promotional opportunities and campaigns; assist in market research and evaluation; work toward continual improvement of the overall organization; create and maintain effective relationships with consumers and clients; assist with communications media relations market research...

  • Marketing Specialist

    2 months ago

    Farmington Hills, United States SoftTune Full time

    Position Marketing Specialist Job Duties Work with team to develop innovative promotional opportunities and campaigns; assist in market research and evaluation; work toward continual improvement of the overall organization; create and maintain effective relationships with consumers and clients; assist with communications media relations market research...

  • Salesforce Marketing Cloud Technical Architect

    1 week ago

    Farmington, Utah, United States Integrity Marketing Group Full time

    About Thomas Arts We've been inspiring confidence in clients for well over a decade now. We're a national ad agency. But we're still nimble enough to focus on each one of our clients in a local way. And it all starts with our great employees, who happen to be experts at generating big ideas. Job Summary We are looking for an experienced Salesforce...

  • Lead Generation Specialist

    3 weeks ago

    Vernon Hills, United States Felix Global Full time

    **Join Our Team as a Lead Generation Specialist (LGS)** Are you passionate about sales and ready to make a big impact? We're on the hunt for multiple talented Lead Generation Specialists to join our team! **As an LGS, you'll**: - Reach out to prospects and drive new opportunities. - Work closely with our sales team to move leads through the pipeline. -...

  • Marketing Specialist

    2 weeks ago

    Auburn Hills, United States TRIGO Global Quality Solutions Full time

    TRIGO Americas Marketing SpecialistRemote with onsite office in Auburn Hills, MI Full-time with benefits TRIGO, a global quality management company, is seeking a multi-talented and skilled Marketing Specialist for the Americas B2B marketing department. The Marketing Specialist is responsible for developing, creating, implementing, monitoring and measuring...

  • Associate Product Marketing Manager

    4 days ago

    Farmington, United States Shared Services Marketing Full time

    About Thomas ArtsThomasArts is headquartered in Farmington, Utah, which is part of the Salt Lake City market. TA also has offices from coast to coast, including New York City, Washington D.C. and Costa Mesa, California, provides strategic direction, creative, digital, social media marketing as well as data and technology solutions to generate strong results...

  • Marketing Specialist

    2 weeks ago

    Auburn Hills, United States TRIGO Global Quality Solutions Full time

    TRIGO Americas Marketing SpecialistRemote with onsite office in Auburn Hills, MIFull-time with benefitsTRIGO, a global quality management company, is seeking a multi-talented and skilled Marketing Specialist for the Americas B2B marketing department. The Marketing Specialist is responsible for developing, creating, implementing, monitoring and measuring...

  • Marketing Specialist

    2 weeks ago

    Auburn Hills, United States TRIGO Global Quality Solutions Full time

    Job DescriptionJob DescriptionTRIGO Americas Marketing SpecialistRemote with onsite office in Auburn Hills, MIFull-time with benefitsTRIGO, a global quality management company, is seeking a multi-talented and skilled Marketing Specialist for the Americas B2B marketing department. The Marketing Specialist is responsible for developing, creating, implementing,...

  • Marketing Specialist

    2 weeks ago

    Auburn Hills, United States TRIGO Global Quality Solutions Full time

    Job DescriptionJob DescriptionTRIGO Americas Marketing SpecialistRemote with onsite office in Auburn Hills, MIFull-time with benefitsTRIGO, a global quality management company, is seeking a multi-talented and skilled Marketing Specialist for the Americas B2B marketing department. The Marketing Specialist is responsible for developing, creating, implementing,...

  • Regional Marketing Enablement Specialist

    1 week ago

    Farmington, Michigan, United States Digital Insurance LLC Full time

    Our Newest Opportunity: The Regional Marketing Enablement Specialist serves as a trusted partner supporting the Northeast Region across all areas of responsibility. This role will ensure alignment and execution of priorities within the region in support of OneDigital's strategic plan and mission. This includes managing a wide variety of marketing...

  • Regional Marketing Enablement Specialist

    2 weeks ago

    Farmington, United States Digital Insurance LLC Full time

    Our Newest Opportunity:  The Regional Marketing Enablement Specialist serves as a trusted partner supporting the Northeast Region across all areas of responsibility. This role will ensure alignment and execution of priorities within the region in support of OneDigital’s strategic plan and mission.  This includes managing a wide variety of...

  • User Growth Marketing Manager

    1 month ago

    Beverly Hills, United States Musicow Full time

    At Musicow US, we are a diverse group of music enthusiasts, tech-savvy innovators, creative minds, and dedicated team players. We believe that each individual talent brings our collection to new heights. Our values are centered around four core principles: Passion for Music: Music is at the heart of everything we do. While technology and trends may change,...

  • User Growth Marketing Manager

    1 week ago

    Beverly Hills, California, United States Musicow Full time

    At Musicow US, we are a diverse group of music enthusiasts, tech-savvy innovators, creative minds, and dedicated team players. We believe that each individual talent brings our collection to new heights. Our values are centered around four core principles: Passion for Music: Music is at the heart of everything we do. While technology and trends may change,...

  • User Growth Marketing Manager

    3 weeks ago

    Beverly Hills, United States Musicow Full time

    At Musicow US, we are a diverse group of music enthusiasts, tech-savvy innovators, creative minds, and dedicated team players. We believe that each individual talent brings our collection to new heights. Our values are centered around four core principles: Passion for Music: Music is at the heart of everything we do. While technology and trends may change,...

  • User Growth Marketing Manager

    1 month ago

    Beverly Hills, United States Musicow Full time

    At Musicow US, we are a diverse group of music enthusiasts, tech-savvy innovators, creative minds, and dedicated team players. We believe that each individual talent brings our collection to new heights. Our values are centered around four core principles: Passion for Music: Music is at the heart of everything we do. While technology and trends may change,...