Brand Manager
2 weeks ago
POSITION SUMMARY:
Oversees marketing initiatives across the complete Tauck product portfolio. Supports the development, implementation, and monitoring of brand plans and associated business processes. A highly cross-functional role, requiring excellent collaboration across all departments and the ability to manage resources. Position demands strong project management and communication skills as well as a passion for consumer insights and innovative thinking to ensure products are developed, messaging is crafted, and marketing is planned to effectively push brand forward.
OBJECTIVES OF ROLE:
- Achieve annual sales targets across all product lines
- Manage matrix team to develop and execute brand plans and associated business processes across all departments
- Partner with, inspire, and brief creative team to develop compelling messaging
- Design and implement marketing plans to engage our target consumers across touchpoints: direct mail, email, social, website, search, etc
- Maintains close collaboration with all department leaders and their teams to ensure brand message is consistently delivered to guests, agents and suppliers and that plan buy-in and delivery is achieved
- Partners with customer acquisition team on email marketing campaigns through Salesforce Marketing Cloud, direct mail, and various other digital tactics
- Conducts on-going business analysis on selected issues/opportunities; accountable for understanding of channel analysis, yield/inventory management, prioritized areas for focused analysis to translate into action
- Coordinates marketing plans to support effective product launches (NPD) across departments
- Measures and evaluates marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions
- Monitors industry trends and competitor portfolios to help define specific differentiators on product positioning for Tauck
- Supports marketing research as needed (both 3rd party and proprietary); identify and apply key consumer insights to support business opportunities
- A lead sales advocate and presenter for business/brand, both internally and externally
- Supports customer journey planning and communications intended to build pre-tour excitement, enhance the on-tour experience, increase loyalty and drive conversion
- In addition to brand plans, coordinates and executes special projects as needed
- 5+ years in brand management or similar marketing roles
- Strong sense of team
- Excellent written and verbal communication skills
- Demonstrated ability to manage and deliver results within a matrixed organization
- Strong analytical skills and operational comprehension
- Demonstrated ability to show positive attitude under pressure and deliver results
- Naturally curious, self-starter, storyteller
- MBA strongly preferred
About Us
Tauck is recognized as a world leader in deluxe escorted vacation tours; a fast growing company in a thriving industry. We offer more than 150 intriguing, all-inclusive vacations to the most popular worldwide destinations. These creative itineraries, with spectacular sightseeing and premium accommodations, are carefully choreographed to create enriching experiences and enlighten travelers interested in high quality, cultural vacations.
Visit Tauck website for more information about the company.
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