Digital Product Manager, LATAM

3 weeks ago

Miami, United States Shiseido Full time
Job Purpose:

The Digital Product Manager, LATAM will be an integral part of the Digital Marketing team, serving as project manager for the region's PR, influencer marketing, digital media, and digital trade initiatives.

Primary Duties & Responsibilities:

Formulate paid marketing campaigns with a majority focus on digital media
  • Support the development of paid media campaigns that contribute to brand KPIs across awareness, consideration, and conversion (in partnership w/media agency).
  • Partner with retailers and brand holders to evaluate investments on unique co-branding and co-investing opportunities.
  • Propose and integrate new tools, such as shoppable media, shoppable live streaming, etc. into digital media campaigns to drive purchases.
  • Assist with the selection and negotiation with best-in-class agencies and vendors to support the paid media plan.
  • Lead media initiatives for new channels of business, such as brand.coms, pure players, marketplaces etc.
Supervise the development of special digital projects for PR/ePR strategies per brand / per key launches
  • Tailor global PR strategies to prepare and optimize local PR initiatives across the portfolio.
  • Act as each brand's PR lead for special digital implementations, with both distributors and local agencies to establish appropriate KPIs, ensure adherence to local strategy, and enforce global brand guidelines.
  • Leverage specific influencer PR activations across the funnel to drive brand objectives, with special focus on driving traffic to retailer.com and driving purchases.
  • Support the development of influencer strategy, aligning with key marketing and business initiatives and social media goals.
  • Process brand holder approval requests for eventing and influencer partnership validation.
  • Collaborate with other departments on communications programming including Marketing, Education, Creative and Legal to ensure on-strategy messaging, consistency, and relevance.
Function as the digital marketing expert on digital brand initiatives & competitive actions
  • Drive digital marketing initiatives from creation to execution by collaborating with the Sr. E-Com Development Manager, brand marketing teams, commercial & distributor teams.
  • Become an expert in the LATAM digital marketing space - sharing insights on digital trends, emerging brands, creative local initiatives, etc.
  • Keep a finger on the pulse of the competition, identifying strong digital initiatives across the region (that are both global and local executions).
  • Identify gaps and areas of opportunity unique to LATAM, and propose ways to conquer these points.
Miscellaneous/Ad Hoc
  • Other duties as assigned
Qualifications & Competencies:
  • Bachelor's degree in Marketing or equivalent.
  • 2-4 years of relevant work experience; working experience in related industry is highly desirable.
  • Strong marketing acumen and analytical skills.
  • Good inter-personal skills and team player with ability to work in a fast-paced environment.
  • Entrepreneurial mindset.
  • Proficient in both spoken and written English and Spanish.
  • Effectively skilled in Microsoft Office.
  • Available to travel for occasional brand events & seminars.
  • A passion for cosmetics, the beauty industry and remaining consistently up-to-date with trends.


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