Digital Marketing Specialist
2 weeks ago
Digital Marketing Specialist
Job Requirements and Responsibilities:
- Monitor keyword rankings and organic performance for Amazon listings
- Create premium A+ Content for Amazon
- Optimize paid advertising campaigns using SEO and other tools
- Implement social media strategy in conjunction with company vision
- Oversee the creation and maintenance of social media content
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights and optimizes spend and performance based on the insights
- Brainstorms new and creative growth strategies through digital marketing
- Plans, executes, and measures experiments and conversion tests
- Collaborates with internal teams to create landing pages and optimize user experience
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborates with agencies and other vendor partners
- Minimum of a Bachelor's Degree in Marketing or similar field
- Minimum of 1 year of experience as a Digital Marketing Specialist or similar role
- Experience in optimizing landing pages and user funnels
- Experience on Amazon & Amazon PC
- Experience with Adobe Suite
- Experience with A/B and multivariate experiments
- Solid knowledge of website / marketplace and marketing analytics tools (e.g., Google Analytics, SEMRush, Helium10 etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML / CSS a plus
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