Product Marketing Manager

2 weeks ago

Scarborough, United States Peapod Digital Labs Full time
Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: Retail Media Operations (5139252)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Product Marketing Manager supports ADUSA's Media Partnerships team's efforts to deliver on bold revenue targets. They accomplish this by helping develop commercial strategy and driving initial growth (including direct sales) for owned & operated and emerging media channels. They are both ambitious and an all-purpose talent, with an outstanding ability to work with a diverse array of functional partners. On one end they are working with the Advertising Technology team to manage go-to-market plans for implementing new or improving media products. On the other end they are working with the sales and account management team to educate, collaborate and fuel sales growth in preparation to hand off a formed, operational business.

They support the Strategy & Operations Lead in running and coordinating efforts to grow the internal and external brand equity of ADUSA's Media. They are effective communicators both in writing and speaking, with a special emphasis on serving as a liaison and advocate for retail media in all settings.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days.

Duties & Responsibilities
  • Build Strategies for new product launches and go to market recommendations.
  • Handles the implementation of the media monetization commercialization model with new and emerging media channels and overseas proof of concept testing.
  • Participates in and supports contract management efforts for media agency and service vendors in partnership with legal department.
  • Supports efforts to expand external and internal equity, credibility and strength of ADUSA's scale media group.
  • Uses vendor summits, industry events / speaking engagements and other public relations initiatives to drive greater awareness and adoption of retail media solutions.
  • Conducts project management efforts to support continuous improvement efforts for the monetization team.
Qualifications
  • 5-7 years of experience leading retail, IT or similar projects, preferably involving media or marketing channels.
  • 2-3 years of shown experience in management consulting, project management, strategy development or direct media sales.
  • Bachelor's Degree required but Master's Degree preferred.
Preferred Qualifications
  • Comfortable being a part of both worlds of product and sales and able to bridge the gap between them.
  • Able to be collaborative, flexible, and comfortable with ambiguity.
  • Organized and detail orientated while balancing multiple different products and partners.
  • Comfortable presenting and communicating effectively with high level leadership.


#LI-KK1 #LI-Hybrid

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation, serving millions of omnichannel customers each week.

Job Requisition: 370864_external_USA-ME-Scarborough_4232024

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