Consumer Marketing Specialist

3 weeks ago

Conshohocken, United States IntePros Consulting Full time

IntePros is seeking a Consumer Marketing Specialist to join our global client. This person will support key initiatives and operations for the Good Neighbor Pharmacy marketing value center. This role is responsible for supporting patient-facing digital marketing platforms, tools, and workflows that support Good Neighbor Pharmacy franchise members. The Consumer Marketing Specialist is highly organized and analytical with experience in project management, communications, social media, data analysis, and research.

Consumer Marketing Specialist Responsibilities:

• Maintain dataflow and processes for key customer information in Salesforce that drives patient-facing marketing resources.

• Monitor effective benchmarks for measuring the impact of digital and web efforts and assess against goals (ROI and KPIs) and report on effectiveness of campaigns in an effort to maximize results.

• Deliver reporting and insights that accurately measure channel performance on monthly through annual basis that measure against those target metrics.

• Assist with developing materials and managing tasks as needed for ThoughtSpot, the Good Neighbor Pharmacy annual tradeshow.

• Review and approve customer marketing customization submissions for use on MyGNP.com, the My GNP mobile app and local listings management.

• Assist with project management as required for new technology pilots and special assignments.

• Oversee and manage social media content scheduling and posting on social media and respond to messages and comments in a timely fashion.

• Maintain marketing content libraries and assist with management of customer-facing social media and marketing portals, including monthly asset uploads and regular library audits.

• Help manage Good Neighbor Pharmacy social media scheduling platform, including scheduling posts, library uploads, issue resolution, and more.

• Analyze reporting and insights that accurately measure channel performance on an as needed basis. Assist with campaign reporting, ad reporting, and other reporting as needed.

• Assist with project management as required for campaigns and special projects.

• Performs related duties as assigned.

Consumer Marketing Specialist Qualifications:

  • Four-year bachelor's degree (marketing, advertising, social media, communications, business administration or similar vocations) or equivalent work experience.
  • Requires 4+ years directly related and progressively responsible experience. Must possess strong written and verbal communication skills and be highly organized with strong analytical skills.
  • Excellent project management skills, including the ability to meet deadlines for multiple ongoing projects
  • Strong analytical skills, including the ability to collect, interpret, and communicate data.
  • Excellent communication and interpersonal skill
  • Ability to multitask and work in a fast-paced environment
  • Strong computer skills, good working knowledge of Google Analytics, Microsoft Word, Excel, PowerPoint, and Teams
  • Strong creativity and strategic thinking skills
  • Strong organizational skills; attention to detail

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