Sr. Database Marketing Manager
4 weeks ago
Responsibilities:
• Collaborates with internal business unit partners to define customer journeys and marketing campaign requirements to translate into campaign management software technical specifications.
• Design, build, test and execute campaign workflows including target audiences for delivery across multiple channels including email, print, web, text and mobile.
• Ensures high degree of accuracy and quality that meet task and project timelines.
• Uses advanced database marketing techniques to analyze first- and third-party data for audience targeting, customer segmentation and predictive analytics to support marketing campaigns and solve business problems through well informed insights and recommendations.
• Analyzes campaign results using analytical software tools to measure key performance indicators and metrics that enable optimization of business outcomes.
• Creates marketing and campaign dashboards using business intelligence tools that enable marketing partners to monitor performance and understand customer journeys.
Qualifications:
Required:
• Bachelor's degree, or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience
• Demonstrated proficiency using customer data platforms like Adobe Experience Platform, and Adobe Campaign, Marketo or other enterprise campaign management and marketing automation applications including Salesforce Marketing Cloud, or Oracle
Preferred:
• Ability to consult and work collaboratively with internal stakeholders across the globe
• Solid understanding of database marketing principles including client segmentation, test design, predictive analytics, and measurement methodologies
• Demonstrated experience using SQL and other query languages with large relational or hierarchical databases along with business intelligence software like Tableau or Power BI
• Knowledgeable of email and digital marketing best practices
• In-depth experience with enterprise marketing technology platforms like the Adobe Experience Cloud
• Strong interpersonal and communication skills in a consultative role
• Ability to manage tight deadlines in a high paced and high-volume environment with a strong attention to detail and process orientation
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