SEO Specialist

Crawford Group (www.crawfordgroup.com) is seeking an SEO Specialist to join our clients team. The SEO Specialist will help improve the team's B2B property which has 4 major business units: Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions. The ideal candidate will be a seasoned professional with experience managing SEO programs for Enterprise brands that have generated significant website traffic, in addition to being innovative, proactive, and comfortable getting in the weeds to solve problems.

About Crawford Group.
We are revolutionizing how marketing gets done Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Responsibilities:

• Drive incremental organic SEO site traffic to business properties
  
  
• Build and maintain a matrix showing keyword content strategy data in relation to competitors
  
  
• Develop an SEO strategy that allows for multiple stakeholder review, input, and revisions
  
  
• Conduct keyword research and discovery
  
  
• Conduct a technical Audit of SEO experience - Optimization via the company's Content Management System ("CMS")
  
  
• Uncover net new keywords and other potential targetable markets
  
  
• Review and analyze SEO and keyword data
  
  
• Develop opportunity projections for website and revenue growth using Adobe Analytics
  
  
• Use keyword research per business unit to provide content strategy
  
  
• Build and maintain a quarterly report on SEO growth

Requirements:

• Has enterprise-level experience:
  
  
  • Has worked in an SEO role at a big company previously
    
    
  • Has worked with and is comfortable with detailed matrices
    
    
  • Confident in communicating and selling in new ideas to multiple stakeholders
• Able to size opportunities from easy quick wins to opportunities that require a longer-term outlook
  
  
• Knows how to adjust and think about categories of keywords and content
  
  
• Can think strategically about SEO across multiple properties without cannibalizing each property, and creating the rules of engagement to ensure other stakeholders are on the same page
  
  
• Capable of working within CMS systems (i.e. Adobe Experience Manager)
  
  
• Experience working within Adobe Analytics is important
  
  
• SEO Tool experience: Google Search Console, SEM Rush, Bright Edge

Location: Bay Area, CA - must travel to Sunnyvale office once every 2 weeks
Duration: Consulting
Rate: D.O.E, W2 consultant of Crawford Group

Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

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