Brand Manager

2 weeks ago

Bartlett, United States Giovanni Rana Full time
PURPOSE OF POSITION

Our Brand Manager will support the development and implementation of short- and long-term marketing strategies in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation.

KEY RESPONSIBILITIES

New Item Development: (Primary focus on Prepared Meals Category)
  • Create R&D briefs including product design, pricing and packaging
  • Create volume forecast for all new item projects
  • Lead bi-weekly new item meeting for Retail
  • Work with cross functional team to bring new items to market
  • Lead new item development of new US & Canada pasta line extensions
  • Lead the expansion into new pasta categories/formats and brands
  • Lead new item development of new pasta launches in Canada
  • Build customer sell in decks for new item projects
  • Ensure all projects are launched on time
  • Uncover insights to aid in new item development
Artwork & Physical Packaging Development
  • Work with Mkt Packaging Services Mgr. on creative briefs
  • Work with Innovations and Procurement to develop new packaging structures as needed
Assist Sales with new item sell-in
  • Attend key customer new item sales presentations as the product expert
Marketing Planning & Execution (Prepared Meals Category)

Consumer & Shopper Marketing Planning & Execution:
  • Manage marketing budgets for Pasta Category & New Brands
  • Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year
  • Instore activities
  • Lead shelftalk planning & creation across all customers
  • Lead box talker planning & creation across key customers (i.e. Walmart, Target)
  • Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
  • Lead instore demos & display planning & execution
  • Develop new tools, agencies, and capabilities for standing out instore and digitally
  • At home activities
  • Lead digital coupon planning & creation for Pasta Category
  • Lead iBotta offer planning & creation for Walmart for Pasta Category
  • Lead direct mailer planning with Kroger for Pasta Category
  • Develop new tools, agencies, and capabilities for being more relevant at home
  • Online activities
  • Lead search ad planning & creation for Pasta Category
  • Lead banner display ad planning & creation for Pasta Category
  • Ensure that online content is accurate at all retailers
  • Social/Digital Content Marketing
  • When approved lead the planning and execution of all social/digital activities (i.e. lasagna or TakeHome)
  • Measure and track performance of all marketing activities in the Pasta Category
Retail Channel Management (Prepared Meals Category)

Assortment Mix:
  • Manage product mix to ensure profitability and strong category velocities
  • Provide category mix insights and recommendations to sales team
  • Manage discontinuations
Margin Management:
  • Constantly look for cost savings that will not impact product quality
  • Investigate ways to improve pricing and lower customer margin requirements
  • Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
Competitive Analysis:
  • Keep a pulse on competitor’s actions in store through IRI, 84.51, and other data sources
  • Make leadership aware of new competitive products, pricing, or packaging changes
  • Be proactive in proposing actions for velocity or distribution improvement
Continuous Improvement:
  • Continuously uncover areas for product quality and communications improvements
  • Develop new business processes to improve company efficiency and accuracy
Volume planning and achievement:
  • Build annual volume budgets for the Pasta Category and new brands
  • Monitor and deliver volume goals
KEY SKILLS AND EXPERIENCE
  • Bachelor’s degree in marketing or closely related field is required, MBA Preferred
  • 10+ years’ experience in ABM/Brand Management required
  • Experience with Consumer-Packaged Goods industry required
  • Strong analytical and intrapersonal skills
  • Strong communication (verbal and written) and interpersonal skills required
KNOWLEDGE, SKILLS, AND ABILITIES PREFERRED
  • Collaborative with the ability to work independently
  • High degree of self-motivation and discipline
  • Strong time management, presentation, and communication skills (both written & verbal)
  • Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders

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