Brand Marketing Manager/Storyteller

3 weeks ago

Bayonne, United States London Town Full time

Title: Brand Builder/Storyteller

Who We Are

Londontown ( ) is a celebration of effortless beauty without compromise. Thoughtfully clean and expertly formulated with supercharged natural ingredients, this is the ultimate destination for solutions that elevate your everyday routine and fit your every need. Discover the best in nails, hand, skin, body, and pedicure because at Londontown, you can have it all.

Brand Growth The role involves crafting strategy, directing content production, managing brand partnerships, and implementing innovative marketing tactics to elevate brand to unprecedented heights.

Key Responsibilities:

  1. Brand Storytelling: Develop and communicate the brand's story, values, and unique selling propositions to create a strong, engaging brand identity.
  2. Market Research: Conduct thorough market research to understand consumer needs, trends in the beauty industry, and competitor strategies to inform marketing decisions.
  3. Content Creation: Create compelling, brand-aligned content for various channels (social media, website, email marketing) to engage the target audience and enhance brand visibility.
  4. Social Media Management: Manage and grow the brand's presence on social media platforms, including content creation, community engagement, and monitoring social media trends.
  5. Campaign Development: Design and execute innovative marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and loyalty.
  6. Customer Engagement: Foster strong relationships with customers through personalized communication, community building, and customer service initiatives.
  7. Product Launches and Promotions: Coordinate and execute product launches and promotional activities, ensuring alignment with the overall brand strategy and market positioning.
  8. Budget Management: Oversee and allocate the marketing budget efficiently to maximize return on investment and achieve key marketing objectives.
  9. Market Positioning: Continuously refine the brand's positioning in the market, ensuring it aligns with evolving consumer preferences and competitive landscapes.
  10. Partnership Development: Establish and maintain strategic partnerships with complementary brands, suppliers, and retailers to enhance brand exposure and business opportunities.
  11. Event Planning and Execution: Plan and execute brand events, such as product launches, pop-up shops, and trade shows, to increase brand engagement and visibility.
  12. Crisis Management: Monitor brand reputation and handle potential PR crises swiftly and effectively to maintain brand integrity.
  13. Sustainability Initiatives: Incorporate sustainability into brand messaging and practices, aligning with consumer values and enhancing brand reputation.
  14. Product Development Input: Provide insights and feedback to the product development team based on market trends, consumer feedback, and competitive analysis.
  15. Training and Leadership: Train and lead a marketing team, fostering a collaborative environment and ensuring alignment with brand goals and strategies.
  16. Legal Compliance: Ensure all marketing activities comply with relevant legal and ethical standards, particularly in advertising, product claims, and data privacy.

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