Project Manager/Marketing Business Analyst

4 weeks ago

Bellevue, United States Intelliswift Full time
Job Title: Project Manager/Marketing Business Analyst (Paid Search)
Location: Bellevue, WA (Hybrid)
Duration: 9 months
Contract Type: W2 only
Pay Rate Range: $76.58 - $79.22/Hour

Job Scope:
  • We are seeking a talented Marketing Business Analyst to shape and execute our global Paid Search strategy.
  • You will be responsible for executing day-to-day operations, reporting, budgeting, and optimization of cleint's Microsoft, Google, and Meta Display campaigns within the Global Marketing team.
  • Display & Social Campaigns is a significant & growing part of client's broader Performance Marketing organization and stands as one of the key potential growth drivers for the business.
  • With unmatched inventory the client is unique among online retailers, and with huge scale comes massive marketing investments to connect sellers and buyers.

Responsibilities:
  • Campaign execution, optimization, and ongoing ad monitoring.
  • Analyze ad experiences with the objective to mitigate any brand risk.
  • Define/manage campaign objectives in a fast paced, ever-changing environment.
  • Influence campaign strategy - staying aligned and working towards achievable outcomes.
  • Work with cross-functional teams to leverage expertise, decipher technical requirements, and inform solutions.
  • Collaborate with business stakeholders to establish clear marketing goals and deliverables.
  • Ad hoc issue investigation and quantification of business impact.
  • Communicate results consistently and clearly.
  • Contribute to test ideation - hypothesis, measurement, design.
  • Create and organize regular reporting documents and status updates.

Top 3 Skills:
  • Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first mindset
  • Project management -- Experience with planning and leading projects end-to-end
  • Campaign Management - Experience with setup and day to management of marketing campaigns within Microsoft Ads, Google, and Meta

Requirements
  • Bachelor's degree in business, finance, applied mathematics or related field preferred
  • 2-5 years professional experience
  • General knowledge of Paid Search Marketing a plus
  • Ability to conceptualize business problems and solving them through data analysis
  • Curious in nature and enjoys sleuthing data to identify insights
  • Works well independently while maintaining collaborative relationships with team
  • Strong oral and written communication skills - comfortable presenting to groups
  • Strong personal work ethic, including personal initiative and ownership
  • Ability to manage multiple projects simultaneously and balance priorities
  • Experience with SQL scripting and self-serving on data from multiple data platforms
  • Working knowledge of paid search ads - campaigns, experience, and branding
  • Microsoft, Meta, Google GDN & other online marketing platform experience a plus

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