SEO Architect

Strong understanding of search algorithms and how various content and linking strategies affect results.

Working knowledge of how to manage multiple business entities with Googles business platforms.

Ability to partner with marketing, IT, and digital design to identify specific landing page strategies to maximize search exposure.

Expertise reviewing and providing formal recommendations to mid-upper management.

Be a thought leader and show a passion to continuously learn, improve, and share your knowledge.

Ability to proactively build consensus among the Stakeholders

Evaluate new frameworks, methodologies, best practices and constantly work towards improving and optimizing workflow

At least (4) four years of experience in SEO/SEM, digital product, and/or web design.

Previous experience working with an enterprise web analytics platform (e.g. Adobe Analytics, Google Analytics) and Google business

At least 1 year of leadership experience.

Previous experience working with web technologies and HTML-based code frameworks.

Previous experience with digital or web analytics for a hospitality or travel company.

Manage the day to day operation of GMB and current SEO/SEM analytics efforts to improve organic search results through various SEO techniques.

Collaborate with corporate and property teams to identify strategies to maximize search exposure, including local search (GMB).

Make recommendations to improve site and internal/external linking architecture, page construction, meta-data, content, and SEO copywriting.

Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools as well as traditional BI platforms; publish reporting and analytics on keyword analysis and search performance to internal stakeholders.

Develop and implement process and procedures to regularly test and improve search performance.

Keep abreast of new features and functionality released within our analytics platforms and recommend how to best utilize these to grow our knowledge.

Provide thought leadership and guidance in the area of search engine optimization.

Perform other job-related duties as requested.

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.