Brand Manager, WoodWick and Chesapeake Bay Candle
2 weeks ago
*This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.
Newell Brands:
Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.
WoodWick® ignites the senses with sophisticated fragrances and curated designs that express your unique style.
Chesapeake Bay Candle® offers beautifully minimalist designs and nature-inspired fragrances that promote mindfulness and harmony.
Position Summary:
The Brand Manager position on WoodWick and Chesapeake Bay Candle will be deeply involved in building and executing plans for future growth.
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the WoodWick and Chesapeake Bay Candle brands.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability
• Drive the innovation process to deliver new products that create category growth and increase Newell gross margin
The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.
Key Responsibilities:
-
Helps build annual brand marketing and business plan
-
Helps deliver revenue and profit targets by delivery key initiatives on time and in full
-
Manage A&P budget
-
Leads the majority of New Item and Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetings
-
Partners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impact
-
Understands consumer target and ensures everything serves the consumer target
-
Writes briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable; Responsible for reviewing research output and recommending actions in partnership with Insights team
-
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
-
Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
-
Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
-
Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
-
Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
-
Studies key competitors to identify the competition’s price and promotion strategy
-
Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
-
Conduct in-market store checks quarterly
-
Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
-
Participates in the creative strategy development process
-
Authors creative briefs for many digital marketing executions
-
Partners with eComm and Digital Marketing team to run A/B testing on creative to quickly isolate best content and invest in it
-
Participates in media mix modeling process; Applies insights to improve business performance
Required Experience/Qualifications:
-
A four-year college degree, MBA preferred.
-
3+ years of brand management experience
-
Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
-
Prior experience in CPG (Consumer Products) or a Durables organization
-
Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
-
Demonstrated ability to deliver results
The Connecticut base pay range for this position is from $121,525 to $148,575. Salary will be based on prior experience related to the skills required for this position.
_Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
-
Senior Marketing Manager, Owned Channels
8 hours ago
Norwalk, United States Yankee Candle Full timeJob Description - Senior Marketing Manager, Owned Channels (2401841) Senior Marketing Manager, Owned Channels Job Number: 2401841 United States-Connecticut-Norwalk *This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days. Newell Brands: Newell is a leading...
-
Senior Marketing Manager, Owned Channels
7 days ago
Norwalk, United States Newell Brands Full timeThis position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days. Newell Brands Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every moment by being a...
-
Senior Marketing Manager, Owned Channels
2 weeks ago
Norwalk, CT, United States Newell Brands Full timeDescription*This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.Newell Brands:Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every moment by...
-
Marketing Manager, Owned Channels
4 days ago
Norwalk, United States Newell Brands Full timeThis position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days. Newell Brands Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up every moment by being a...
-
Marketing Manager, Owned Channels
3 weeks ago
Norwalk, United States Newell Brands Full timeMarketing Manager, Owned Channels Job Number: 2401980United States-Connecticut-Norwalk *This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days. Newell Brands: Newell is a leading $9B global consumer products organization with over 29,000 employees...
-
Senior Brand Manager, Global Yankee Candle
2 days ago
Norwalk, United States Newell Brands Full timeSenior Brand Manager, Global Yankee Candle Job Number: 2401926United States-Connecticut-Norwalk *This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days. Newell Brands: Newell is a leading $10B global consumer products organization with over...
-
Senior Financial Analyst
1 month ago
Norwalk, United States Newell Brands Full timePosition Title: Senior Financial Analyst Location: Norwalk, CT or Atlanta, GA or Huntersville, NC Reports to: Manager, Finance – Sourced Finished Goods and Duties This position will be responsible for assisting the corporate supply chain finance team with financial and analytical support. The position may also assist enterprise procurement team in the...
-
Director Of Revenue Management
2 days ago
Norwalk, United States HEI Hotels and Resorts Full timeAbout Us: HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of...
-
Centralized Reservations Coordinator
2 days ago
Norwalk, United States HEI Hotels and Resorts Full timeAbout Us: HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of...
-
Task Force Chief Engineer
10 hours ago
Norwalk, United States HEI Hotels and Resorts Full timeAbout Us: HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of...
-
Retail Store Manager
6 hours ago
Norwalk, United States Safavieh Home Full timeJob DescriptionJob DescriptionSafavieh is an upscale global home furnishing, rugs & accessories company. Based in the United States since 1978, Safavieh combines rug and home furnishings showrooms with a varied wholesale business. It is supplied by its own production lines, from the classical rug weaving centers of the world. The company is headquartered in...
-
Front Desk Manager
2 days ago
Norwalk, United States Shaner Corporation Full timeBe available to work a flexible schedule, including weekends, holidays, and varied shifts. Maintain complete knowledge of hotel features, room types, rates, room availability, and expected arrivals/departures. Handle guest complaints ensuring guest satisfaction. Hire, train and develop hotel team members and ensure all required training is complete...
-
Front Desk Manager
1 day ago
Norwalk, United States Shaner Hotel Group Full timeJob Description Be available to work a flexible schedule, including weekends, holidays, and varied shifts. Maintain complete knowledge of hotel features, room types, rates, room availability, and expected arrivals/departures. Handle guest complaints ensuring guest satisfaction. Hire, train and develop hotel team members and ensure all required training is...
-
Project Manager
7 days ago
Norwalk, United States Audiocom, Inc. Full timeJoin Our Team: Realm, a pioneering systems integration company, is on the lookout for a dynamic Project Manager to spearhead our high-end projects. Specializing in the seamless integration of cutting-edge control systems, we blend lighting, security, access control, and entertainment systems to transform residential and commercial spaces. This is your chance...
-
Digital Marketing Manager
13 hours ago
Norwalk, United States Reedexpo Full timeWould you like to lead the planning and optimization of multi-channel campaigns? About our Team Our current team is composed of a Digital Marketing Director, Campaign Manager and a Campaign Specialist. This dynamic team brings together a broad spectrum of digital marketing talent. We work in a highly collaborative environment, striving for excellence and...
-
Assistant Store Manager
2 days ago
Norwalk, United States Chico's FAS Full timeJoin our fashion-obsessed team, dedicated to a styling and social experience that makes women feel beautiful. POSITION OBJECTIVE: The Assistant Store Manager is responsible for supporting the Store Manager in promoting a customer and product-focused sales culture, where our values and guiding principles are at the forefront of all store operations,...
-
VOCA Case Manager
2 weeks ago
Norwalk, United States Family and Children s Agency Inc Full timeJob Description Job Description Family & Children’s Agency (FCA) is a leading non-profit, 501(c)(3), human service organization that is committed to increasing the social and emotional well-being of more than 11,000 individuals throughout Fairfield County and beyond. Skilled professionals serve clients in four primary service areas: children and families,...
-
VOCA Case Manager
3 days ago
Norwalk, United States Family and Children s Agency Inc Full timeJob DescriptionJob DescriptionFamily & Children’s Agency (FCA) is a leading non-profit, 501(c)(3), human service organization that is committed to increasing the social and emotional well-being of more than 11,000 individuals throughout Fairfield County and beyond. Skilled professionals serve clients in four primary service areas: children and families,...
-
VOCA Case Manager
4 weeks ago
Norwalk, United States Family and Children s Agency Inc Full timeJob DescriptionJob DescriptionFamily & Children’s Agency (FCA) is a leading non-profit, 501(c)(3), human service organization that is committed to increasing the social and emotional well-being of more than 11,000 individuals throughout Fairfield County and beyond. Skilled professionals serve clients in four primary service areas: children and families,...
-
Financial Planning and Analysis Manager
12 hours ago
Norwalk, United States Direct Wines Full timeFP&A Manager Financial Planning & Analysis (FP&A) Department Full- Time (Hybrid) Norwalk, CT, USA OVERVIEW We're thrilled to announce an exciting opportunity for a dynamic individual to join our small but mighty FP&A team which sits at the heart of the Direct Wines business supporting key decisions and ensuring consistency of information flow. This FP&A...