Digital Marketing Analyst I
4 weeks ago
NATURE AND SCOPE:
The Customer Insights Analyst I will support the digital analytics program through tracking, measuring, analyzing, and reporting insights of the customer behaviors and trends. Work with web analytics, planning software or data visualization platforms (Google Analytics, Google Tag Manager, Big Query, SQL, Power BI, etc.) to build custom dashboards, explore data sets and proactively surface and deliver actionable insights based on learnings. Work with developers to ensure the web analytics data mapping, tagging and testing process properly captures the right data throughout the online sessions.
PRINCIPAL ACCOUNTABILITIES:
The Customer Insight Analyst I will perform these duties with minimal management validation:
Data/Reporting Analysis:
Product Support:
Serve as a team subject matter expert in digital analytics and tag management solutions. Support development teams with clear data mapping requirements. Provide relevant teams with the Business Unit Acceptance Testing for the data collection of any new features/enhancements to the eCommerce platform or solution.
QUALIFICATIONS:
Requires a Bachelor's degree in marketing, business, or related area. Minimum 2-4 years experience in the similar role.
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