Senior Marketing Data Analyst

The Senior Marketing Data Analyst (SMDA) is responsible for the conceptualization and development of marketing reports and dashboards, as well as analyzing trends to make recommendations to the business on improvements to process and Marketing mix. The SMDA will act within and on behalf of the greater marketing department to drive data and operational excellence through advancements in the scalability and depth of our data presentation and analysis.

Responsibilities:

• Identify, design and develop reports and dashboards for Marketing and the greater business as needed
• Advance and maintain report and dashboard development standards
• Analyze data and identify trends, proactively offering recommendations to changes in process or marketing mix.
• Confirm the accuracy of presented data through thorough QC processes
• Gather reporting requirements from the greater marketing, sales and partner teams and share within the Marketing Operations team to add to the roadmap and deliver within a timely manner
• Develop comprehensive documentation and enablement paths for the greater business in understanding and leveraging marketing reports, dashboards and data
• Help Develop methodologies for reporting partner impact on pipeline that is in accordance with standards in place for the greater business
• Help manage the Unified Data Dictionary, serving as the central hub for terminology and field use cases across the business
• Establish strong relationships with Sales Operations, Partner Marketing, Business Development and other internal teams as needed
• Act as an advocate for Marketing in meetings with external departments

• Bachelor's Degree
• 5+ years of experience in developing reporting for Marketing using Tableau
• Well versed in Oracle SQL
• Strong understanding of Salesforce objects and relations from a Marketing perspective
• Ability to accurately synthesize and present data in a digestible format
• PL/SQL and Tableau CRM are a plus