Digital Analyst
4 weeks ago
- Build and maintain a suite of dashboards, report templates, standardized reports to track digital acquisition performance across brand media
- Build, validate, and refine methodologies to determine roas (return on ad spend) and performance of various marketing efforts
- Seek to understand, problem solve, troubleshoot, and identify data gaps to better address business questions
- Collect and analyze large datasets from multiple sources (BigQuery, Snowflake, etc.)
- Generate recurring and ad hoc reporting to help business partners assess campaigns health and performance
Does this position have the opportunity to extend beyond the initial contract or convert to FTE?
- TBD. Based on budget and performance.
- Must have AA/GA360 background and understanding of digital media KPIs
- B2B industry background
- No, fully remote
- Preferably PST but EST works as well
- Either works, but for the amount of Excel and Power BI work I recommend Windows
- Two rounds which will consist of an initial 30min phone/zoom screen, top candidates will be provided a take home excercise to present during a final 45min panel session.
What you need to be successful in this role:
- 2-3 years' experience in digital analytics
- Advanced Excel/Google Sheets skills required.
- Experience with one or more business intelligence/data visualization tools required (Tableau, Power BI or Looker Studio preferred)
- Experience with SQL strongly preferred, experience with Python a plus
- Experience with digital media platforms and KPIs (CM360, Social Media, SA360, etc.)
- Experience with web analytics suites such as Google Analytics or Adobe Analytics
- Must be adaptable and inquisitive, always seeking to better understand the utility (and limitations) of the data available.
- Strong critical thinking and analytical skills
- Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
- Detail-oriented with strong organizational and project management skills.
Education:
Bachelor's Degree or relevant skill set
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