Digital Marketing Specialist

4 weeks ago

Alexandria, United States Geneva Capital LLC Full time
Department: Marketing

Reports To: Marketing Manager

Summary & Background:

Geneva Capital LLC is a dynamic national equipment finance company. We remain focused on long-term growth, providing professional opportunities and promoting teamwork.

We are currently seeking a highly collaborative digital marketer to assist with our transition into Salesforce Marketing Cloud and expand our digital reach. This is a new addition that will help us set the stage for future growth and innovation.

Duties and Responsibilities:

Salesforce & Salesforce Marketing Cloud:
  • Develop and maintain lists, filters, and data extensions
  • Collaborate with cross-functional teams to strategize and plan automated communications to our customers and vendor partners
  • Create and manage journeys and automations
  • Provide support for lead generation activities
  • Build and maintain web forms and pop-up ads
  • Monitor and report on the success of campaigns within Salesforce
Email & Social Media Marketing:
  • Collaborate with others to determine email and social media content needs across the company
  • Facilitate content planning meetings and maintain content calendar for email and social media activities
  • Manage tasks within project management platform (Asana) to facilitate timely content creation
  • Publish social media content, monitor posts, and engage with audience(s)
  • Collaborate with creative team to execute email campaigns in Marketing Cloud
  • Set up and monitor social media ads according to a pre-determined plan and budget
  • Manage A/B testing
  • Report on email and social media activities and recommend strategic changes
Additional duties may be assigned

Required Skills and Qualifications:
  • 5 years of experience in a marketing role
  • 3 years of experience managing social media accounts and/or email marketing
  • 1-3 years of experience working in Salesforce and/or Salesforce Marketing Cloud
  • Ability to prioritize and manage multiple tasks
  • Excellent verbal and written communication skills
  • Excellent customer service skills
  • Excellent attention to detail and organizational skills
  • Highly collaborative
  • Willingness to attend occasional events outside of typical working hours for the purpose of social media documentation
Preferred Skills and Qualifications:
  • Bachelor's degree in marketing or related field
  • Experience with any/all of the following platforms:
  • Meta Business Suite and Ads Manager
  • Asana or an equivalent project management platform
  • Jotform or an equivalent form builder
  • Microsoft Office Suite including Excel, Teams, Word & PowerPoint
  • One of the following Marketing Cloud certifications would be preferred:
  • Marketing Cloud Account Engagement Consultant
  • Marketing Cloud Account Engagement Specialist
  • Marketing Cloud Administrator
  • Marketing Cloud Consultant
  • Marketing Cloud Developer
  • Marketing Cloud Email Specialist
Travel:
  • Minimal travel, approximately once per year for continuing education or to attend industry events as needed
Physical Demands:
  • Prolonged periods sitting/standing at a desk and working on a computer
Supervisor Responsibilities:
  • This job has no supervisory responsibilities

AA/EEO/Vet/Military

  • Digital Marketing Content Specialist

    1 month ago

    Alexandria, United States Reingold Inc Full time

    Reingold, a full-service marketing and communications firm, is hiring a content specialist to join our fast-paced digital marketing team. This is a unique opportunity to help bring our clients’ digital campaigns to life. This is a hybrid role, requiring 2+ days on site at Reingold’s headquarters in Alexandria, Virginia or Raleigh, North Carolina. If you...

  • Marketing and Digital Marketing Specialist

    5 days ago

    Alexandria, United States DCMC Partners Full time

    Marketing and Digital Marketing Specialist Location: Alexandria, VA Who we are: DCMC Partners, a Great Place to Work-Certified company , is a leader in providing program and crisis management services, including disaster recovery operations support, long-term recovery organization development, strategic advice, recovery program management, hazard mitigation...

  • Digital Media Specialist

    2 days ago

    Alexandria, United States GBTA Full time

    **DIGITAL MEDIA SPECIALIST - REMOTE ROLE** **JOB SUMMARY** The Digital Media Specialist must have a solid understanding of social and digital marketing to potential and current members and is comfortable with conducting research into market trends, search optimization tasks, developing project plans, updating social media accounts, and creating marketing...

  • Marketing Communications Specialist

    1 month ago

    Alexandria, United States Oxygen Forensics Full time

    **Job Title**:Marketing Communications Specialist **Company**:Oxygen Forensics **Location**:US - Remote **About Oxygen Forensics**:Oxygen Forensics is a leading innovator in the field of digital forensics, offering comprehensive software solutions that empower investigators to extract, decode, and analyze data from a wide range of sources, including...

  • Marketing Communications Specialist

    1 month ago

    Alexandria, United States Oxygen Forensic Full time

    **Job Title**: Marketing Communications Specialist **Company**: Oxygen Forensics **Location**: US - Remote **About Oxygen Forensics**: Oxygen Forensics is a leading innovator in the field of digital forensics, offering comprehensive software solutions that empower investigators to extract, decode, and analyze data from a wide range of sources, including...

  • Communications and Marketing Specialist

    1 month ago

    Alexandria, United States Council on Social Work Education Full time

    **Company Description** We're looking for a Communications & Marketing Specialist to join our communications and membership team! Are you passionate about communications, marketing and creating visually beautiful designs?** **Join the CSWE today and help us continue to make a difference!** Compensation & Benefits: - Competitive Base Salary: ranging from...

  • Manager, Digital Marketing

    1 week ago

    Alexandria, United States American Physical Therapy Association Full time

    Title: Manager, Digital Marketing Department/Unit: Integrated Marketing and Content/Member Experience FLSA Status: Full-time, Exempt Location: This position is located onsite at the APTA headquarters in Alexandria, VA About APTA Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues...

  • Manager, Digital Marketing

    1 week ago

    Alexandria, United States American Physical Therapy Association Full time

    Title:  Manager, Digital MarketingDepartment/Unit: Integrated Marketing and Content/Member ExperienceFLSA Status: Full-time, ExemptLocation: This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who...

  • Manager, Digital Marketing

    7 days ago

    Alexandria, United States American Physical Therapy Association Full time

    Title:  Manager, Digital MarketingDepartment/Unit: Integrated Marketing and Content/Member ExperienceFLSA Status: Full-time, ExemptLocation: This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who...

  • Marketing Specialist

    7 days ago

    Alexandria, United States Taylor Corporation Full time

    Let Us Power Your Potential Marketing General, Inc. is a dynamic, diversified company with big plans for the future - and your career. We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we...

  • Marketing Specialist

    1 week ago

    Alexandria, Virginia, United States Taylor Corporation Full time

    Let Us Power Your PotentialMarketing General, Inc. is a dynamic, diversified company with big plans for the future - and your career. We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we...

  • Senior Director, Digital Marketing and Content

    1 week ago

    Alexandria, Virginia, United States American Physical Therapy Association Full time

    Title: Senior Director, Digital Marketing and ContentDepartment/Unit: Integrated Marketing and Content/Member ExperienceFLSA Status: Full-time, ExemptLocation: This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate...

  • Digital Business Development Specialist

    1 month ago

    Alexandria, United States Rx Express Marketing, Inc. Full time

    **Responsibilities**: - Develop and compile leads from various sources. - Build effective target audiences and segments for every message to drive engagement and revenue. - Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. **Requirements**: - Sales experience, preferably in...

  • Lead, Digital Analytics

    2 weeks ago

    Alexandria, United States SHRM Full time

    Lead, Digital Analytics 1800 Duke St, Alexandria, VA 22314, USA Req #810 Friday, April 26, 2024 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting...

  • Marketing Content Specialist

    5 days ago

    Alexandria, United States NCAA (National Collegiate Athletic Association) Full time

    NHSA is seeking an energetic, creative, and engaging self-starter to fill our Marketing Content Specialist position. The Specialist will create exceptional marketing communication for various NHSA functions, mainly support for membership, and conference activities. This position works very closely with our Marketing and content delivery teams using our data...

  • Digital Strategist

    2 weeks ago

    Alexandria, United States FlexPoint Media Full time

    FlexPoint Media is a rapidly growing cross-channel media buying firm based in Virginia and Ohio. The firm seeks to fill an immediate full-time position for a creative, hard-working Digital Strategist to join our fast-growing digital practice to help our top-tier political and advocacy clients win. Based in our Virginia office, the Digital Strategist will...

  • Internet Sales and Digital Marketing

    5 days ago

    Alexandria, United States Rx Express Marketing, Inc. Full time

    We are offering both full-time and part-time positions and we are willing to work with any other jobs you might already have. Working full-time, you can expect to make $50,000-$75,000 per year depending on drive, experience and persistence. Part-time positions are great for supplementing other income you may have, including Social Security. Commissions are...

  • Director, Digital Transformation

    10 hours ago

    Alexandria, United States SHRM Full time

    Director, Digital Transformation 1800 Duke St, Alexandria, VA 22314, USA Req #781 Tuesday, April 2, 2024 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations...

  • Digital Manager, Client Strategy

    2 weeks ago

    Alexandria, United States Convergence Media Full time

    Job DescriptionJob DescriptionAt Convergence, our mission is to help our clients win. And after years in the business, we know that the best way to achieve that mission is by building and investing in an unstoppable team to make it happen. We create customized digital programs for our Republican and conservative clients. So we’re looking for exactly the...

  • Digital Manager, Client Strategy

    4 days ago

    Alexandria, United States Convergence Media Full time

    Job DescriptionJob DescriptionAt Convergence, our mission is to help our clients win. And after years in the business, we know that the best way to achieve that mission is by building and investing in an unstoppable team to make it happen. We create customized digital programs for our Republican and conservative clients. So we’re looking for exactly the...