Brand Manager

3 weeks ago


Fort Lauderdale, United States TABACALERA USA Inc. Full time

The ideal candidate will work on marketing activities that include but are not limited to Brand Strategy, Agency Management, Ad Campaigns, social media, Website Content Management, Collateral Production, Email Marketing, and Competitive brand research.

Key Responsibilities

Work with Sr. Marketing Director on Marketing Plans, Brand Strategy and day to day project management

Project management with emphasis on product development from inception to market including packaging design, creation of UPC codes using online platform and consulting with stakeholders including Legal and Regulatory Compliance to bring product to market[ML1]

Briefing agency partners, working with Product capability team and manufacturing facilities

Presentation development and execution to key stakeholders

Open communication and collaboration with Trade Marketing to ensure effective brand merchandising and promotional strategies relevant to the brand and market

PR outreach - manage communication with key media partners and cigar influencers

Support in-house sales team for POS Materials & other marketing efforts

Brand health analysis and P&L Management

Skills and Competences required

BA/BS in Marketing

5+ years of work experience

Proficiency with MS Office including Word, Excel, Outlook, & PowerPoint

Strategic product planning skills including experience with Brand Strategy, Segmentation and Direction to drive brand growth

Intimate knowledge and experience with digital and social media tools and tactics for business use: Facebook, Instagram, and Google analytics

Superb oral and written English communication skills; ability to be creative and engaging in written communication

Must be well-organized, detail oriented and solution oriented

Ability to think critically, creatively, provide data-driven strategic recommendations

Must have strong work-ethic and be capable of managing multiple projects simultaneously

Must be comfortable working with tobacco products and in a smoking environment

Retail and Cigars/Spirits industry experience a plus

Work Conditions

Conditions are nearly ideal. This includes usual office working conditions

Some Travel Required - 15%

Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs)


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