Digital Operations

4 weeks ago

Howell, United States Omni Inclusive Full time

Manager, Commercial Social Media Strategy

The Worldwide Commercial Excellence organization creates and evolves differentiating capabilities to support business and customer needs. This role, as part of the Customer Engagement Platforms team, will work to optimize and standardize our customer's experience in social media. They will refine and reinforce operating models, drive and define social standards, and oversee day-to-day capability operations.

This contract role is 100% on-site at our Princeton, NJ location.

Essential Functions & Duties:
• Advise on social channel strategy and provide functional expertise to our internal and external marketing partners
• Oversee the capability operations partners that build and launch new and updated properties and platforms
• Contribute to the evolution, maintenance, and standardization of processes and documentation that is used by all Client brands
• Reinforce the channel operating model, channel standards, and industry best practices
• Drive innovation in social media - vet, test, and learn from concepts; Collaborate and build strong relationships across Client teams to identify social capability enhancements that contributes to the capability roadmap
• Provide input on social media initiatives as they go through Legal, Medical, and Regulatory review, as needed

Qualifications:
• Bachelor's degree
• 5+ years of conceptualizing and running social media programs
• High accountability and excellent communication skills, both written and verbal
• Willingness to learn, adapt, and grow as our capabilities, methods and tools evolve

Preferred Skills/Experience:
• Platform experience and expertise (in a professional capacity) for Meta, LinkedIn, TikTok and other major social networks
• Hands-on experience with social media management tools and systems used for publishing, listening, advertising, approval workflows
• Experience in pharma, healthcare, another regulated industry and/or a large matrixed organization is a plus

Key Stakeholders:
• Internal - Brand Marketers, Digital Capabilities, IT, Corporate Affairs, Legal, Medical, Regulatory, Analytics
• External - Creative Agencies, Media Agencies, Systems Vendors, Platform Partners

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