Marketing Manager

4 weeks ago

Kansas City, United States Dairy Farmers of America Full time

Position : Marketing Manager

Location : Kansas City, Kansas

Requisition ID: : 26046

The Marketing Manager will play a critical role in shaping, protecting and growing the Dairy Farmers of America brand through marketing initiatives that support brand strategy, partnerships, cross collaboration with internal communications, media, social teams and retail brand marketing teams. The ideal candidate has experience developing and executing strategic marketing and media campaigns, is creative and results oriented, and can thrive in a fast-paced environment.

Job Duties and Responsibilities:

  • Lead the execution of DFA marketing and media programs from start to finish, partnering with social media and PR team, leveraging internal support and driving collaboration, identification and execution of synergy opportunities across the communications and marketing department

  • Drive objective focused marketing plans and tactical executions across various channels and audiences, understanding and considering scalability, key markets and budgets, while ensuring alignment with key stakeholders

  • Prioritize a constant and consistent understanding of the DFA brand as well as the Cooperative’s focus and goals to effectively and impactfully align brand and marketing initiatives and objectives

  • Become a DFA brand expert; partner with internal creative team or external partners to manage look, feel and voice within ongoing and future marketing and content development, ensuring consistency and resonance

  • Build credit with and support from farmer-owners, business units and partners across the Cooperative

  • Distill reporting and analysis coming out of multiple platforms into key insights to impact future campaign development and go-to marketing strategies

  • Provide thought leadership throughout Cooperative by defining key problems to solve, provide marketing solutions and identify future growth opportunities

  • Inspire agency partners and internal creative team to develop differentiated solutions grounded in insights

  • Manage day-to-day external agency relationships, including strategic outputs, timelines, reviews, etc.

  • Manage partnerships, including strategic outputs, timelines, reviews, asset development and handoff, etc.

  • Collaborate with and support sales team in brand building opportunities

  • Demonstrate comfort with unfamiliar situations as an opportunity to test and learn to advance and share new learnings to create benchmarks and best practices

  • Build and manage marketing budget to maximize spend and deliver results

  • Present ideas and deliverables to internal and external teams, including senior leaders. Communicate marketing activities cross functionally on a regular basis to ensure awareness, integration and support for programs and initiatives. Ensure that both established and agile processes are communicated, understood, and followed by key stakeholders

  • Monitor consumer and market trends, competitive activities, and industry trends in order to anticipate opportunity and respond with appropriate strategies, tactics and optimizations

  • The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.

Minimum Requirements:

Education and Experience

  • Bachelor’s degree in marketing, business, advertising or another related field

  • 7+ years in marketing or advertising role

  • Experience developing marketing plans, campaigns and applying understanding to metrics

  • Certification and/or license: n/a

Knowledge, Skills and Abilities

  • Able to develop marketing strategy and activation plans

  • Strong analytical, decision-making, influence, presentation and communication skills

  • Able to build relationships and interface with all levels of individuals internal and external to the organization

  • Able to make tough, informed decisions quickly to keep performance on track

  • Excellent organizational and project management skills with ability to manage multiple priorities simultaneously

  • Able to lead through personal integrity and diversity of thought

  • Action-oriented with the ability to think and react quickly to changing circumstances

  • Proficiency in Microsoft Office (Excel, Word, and PowerPoint) applications and database experience

  • Understanding of media buying, social platforms and how to use campaign results and actionable learnings preferred

  • Must be able to read, write and speak English

An Equal Opportunity Employer

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