Product Marketing Analyst

1 month ago

West Chester, United States PrimePay Full time

Do you love to build, innovate, create and collaborate? Come grow your career and make an impact with PrimePay - a growth focused, flexible and established Human Capital Management (HCM) SaaS technology company.

As we continue our evolution and growth into a leading HCM SaaS technology provider to businesses, we are seeking our next Product Marketing Analyst. The Product Marketing Analyst is an effective storyteller with a strong background in SaaS or Technology domain to help lead our product marketing efforts. This position is responsible for developing and executing strategic marketing plans to drive revenue growth. The role works closely with cross-functional teams, including product, sales, marketing, and client success, to drive successful go-to-market (GTM) strategies.

At PrimePay, we are seeking those excited to build, create, and innovate. We are problem-solvers who move quickly, collaborate with agility and differentiate through people, purpose and commitment. With a 30+ year history, we are writing the next chapter of our journey with a focus on great technology, a People First Culture and a commitment to personal and professional growth. At PrimePay, our extraordinary people create our future every single day. Interested? Join us in our evolution

What YOU will be doing:

  • Develop compelling product messaging and positioning that differentiates SaaS offerings in the PrimePay Suite (Payroll, HCM, ProfitKeeper/Analytic) through our routes to market new logo, direct sales, upsell expansion, and partners
  • Clearly articulate the value proposition to target clients and ensure consistency across all marketing materials and channels
  • Collaborate with the product management team, sales team, and other cross-functional leaders to help create GTM strategies for new product releases and epic enhancements
  • Identify target client segments and establish effective marketing campaigns to drive client acquisition and retention
  • Create high-quality product-focused content, including demos, bundles, industries, and collateral to generate leads and establish PrimePay as an industry leader
  • Develop and deliver competitive intelligence sales tools to capture the voice of the client in win/loss, as well as understand key competitors to help shape product strategy, market positioning, and deliver content for external and internal uses
  • Work closely with the sales team to provide necessary tools, training, and resources to effectively sell PrimePay’s SaaS products
  • Create sales collateral, presentations, and other materials to support the sales process

Success will come if you have:

  • Bachelor’s Degree in Marketing or a related field
  • 0-2 years of experience in software industry encompassing market research, competitive intelligence, and product messaging
  • Proficient in project management, understanding of product launches and delivery
  • Skilled in providing sales tools and enabling support, with a preference for prior engagement in sales, marketing, or related sectors, with additional familiarity with HCM or payroll being beneficial
  • Proficient in evaluating pertinent information to facilitate informed decision-making
  • Adept at recognizing challenges and opportunities through comprehensive data assessment
  • Demonstrates a growth-oriented mindset and collaborates effectively within team settings to achieve exceptional results proactively
  • Displays a willingness to familiarize oneself with PrimePay’s products, possesses technological acumen, and exhibits proactive engagement in product learning initiatives
  • Exhibits strong organizational, communication, and project management proficiencies, adept at prioritizing tasks and responsibilities effectively across multiple projects

PrimePay Offers:

  • A competitive salary in the $60 - $75K range based on experience
  • Access to personal, group training and career advancement
  • Leadership development through individualized support and career mentoring
  • Medical, dental and vision insurance, 401(k) with match, paid time off, paid holidays, flexible spending account, life insurance and STD/LTD

#LI-REMOTE

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