Social Media Coordinator

4 weeks ago

Dayton, United States Wright State University Full time

Job Purposes: The Social Media Coordinator oversees the execution of marketing strategy across the digital ecosystem and is responsible for managing Wright State University's digital presence across multiple social channels. The incumbent will provide support for routine tasks, including: maintain and update sites, curate the editorial calendar, create messaging, post content, and implement campaigns across various digital platforms. The Social Media Coordinator will use best practices and trends in social media marketing, be a visible and engaged member of the campus community, possess excellent writing and proofreading skills, be able to work both independently and collaboratively, and understand how to build and convert a digital audience. The Social Media Coordinator will perform the following responsibilities and duties across various University platforms, including: Coordinate and execute day-to-day social media activities. Participate in and provide social media coverage, including live feeds and day-of video and images, of on- and off-campus events and other storytelling opportunities. Utilize industry-leading trends and best practices to suggest and implement new features to increase user and audience awareness and engagement. Stay up-to-date with current platforms, tools, technologies, and trends in social media and digital strategies. Create monthly social media calendars for a multitude of University channels. Monitor social channels for community engagement and conversation opportunities. Join the conversation in social media through outreach and responses. Help maintain multiple client and internal social media accounts, including scheduling content, monitoring engagements, and analyzing metrics. Essential Functions and percent of time: Development, Collaboration, and Oversight (60%) Create planned and strategic content calendars for multiple channels and post daily Develop, curate, post, and monitor social media messaging that aligns with the Wright State University brand strategy and social media guidelines. Apply and maintain brand guidelines to social media accounts including logos, hashtags, tagging, and photography, upholding brand and visual consistency. Participate in and provide social media coverage of campus events and other storytelling opportunities. Collaborate with creative counterparts, social media contributors, and other internal stakeholders to produce social media and digital advertising content. Provide consultation and guidance on social media best practices and training on social media tools to counterparts across campus. Respond appropriately to follower comments and messages. Make leadership aware of pending issues and engage with leadership regarding issues as needed. Participate in social media duties during emergency communications situations. Project Management (30%) Supporting multi-disciplinary teams of writers, designers, researchers, and web developers Manage projects and schedule postings through social media platform/software. Analyze end-user data and produce monthly campaign reports to provide strategic recommendations and optimizations. Articulate the value of analytics data and report on findings to key constituents. Provide status reporting and milestone management to ensure delivery of projects on time, within budget, and according to quality standards. Proofread content for clarity, grammar, and spelling. Other Duties as Assigned (10%) Complete a variety of marketing-related tasks, as needed, to support the marketing of the University

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