![American Academy of Optometry](https://media.trabajo.org/img/noimg.jpg)
Director of Development
1 month ago
REPORTS TO: American Academy of Optometry Foundation Chief Executive Officer
SUPERVISES: Manager, Programs and Donor Relations
MAIN PURPOSE: The Director of Development works closely with the AAOF Board of Directors
to identify, engage and cultivate significant individual donations, major gifts, and planned gifts. The
Director will primarily solicit individual donors for financial support, as well as work with the AAO
Director of Corporate Relations to prepare proposals to corporate charitable giving divisions for funding
of AAOF programs. Responsible for managing the fundraising efforts of the organization, including but
not limited to, prospecting, donor campaign development and management, relationship cultivation, donor
recognition, annual gifts, grant writing, budget development and management, and special events
management. With Manager, Programs and Donor Relations, coordinates and manages recognition and
stewardship activities designed to increase awareness and support of the AAOF and AAO to build and
strengthen relationships with donors and donor prospects.
Duties and Responsibilities:
AAOF Board of Directors
- Work with the Board of Directors to develop a strategic approach for fundraising. Design,
implement, and manage a comprehensive and proactive development plan focused on expanding
and enhancing Foundation relationships and funding.
- Work with Board members to identify, engage, cultivate and solicit major gift prospects and donors
by establishing long-term partnerships and strengthening existing relationships with individuals
and corporate donors that result in funding for immediate and long-term goals of the Foundation.
- Develop and maintain a fundraising library for use by the Board of Directors including videos, email
templates, and other visual resources. Actively promote use of resource library to achieve
organizational fundraising goals.
- Work with the Board of Directors to set expectations, motivate and meet approved goals.
Chief Executive Officer and CFO/Deputy Chief Executive Officer
- Work with the CEO for major gift and industry fund raising.
- Work with CEO and CFO/Deputy CEO to develop, implement and review strategic goals as
approved.
- Work with CEO and CFO/Deputy CEO to develop and manage the annual budget in partnership
with Foundation Secretary/Treasurer and Board of Directors.
Communications
- Partner with the marketing department and Manager, Programs and Donor Relations, to develop
and manage a proactive and comprehensive communications plan.
- Work with Manager, Programs and Donor Relations to provide content for the website and webbased
newsletters, the annual report, and print communications. Ensure that all digital materials
are kept current.
- Develop direct response campaigns and appeals, and strategically deliver segmented communications.
- Ensure that all new pledges and fully paid pledges are acknowledged by Foundation
leadership, including Foundation President and CEO.
Philanthropy responsibilities:
- Use an entrepreneurial approach to create and maintain a qualified prospect pipeline for the Board of
Directors and CEO.
- Conduct research on prospective individuals and corporate foundations.
- Responsible for preparing proposals and reports for foundations, major gift donors, and others as
assigned.
- Responsible for preparing letters of agreement and terms for pledges and research commitments.
- Responsible for development, promotion, and management of a legacy giving program.
- Serve as staff liaison to committees and task forces as assigned.
- Responsible for oversight of Foundation activities including grants, awards and programs.
- Supports efforts of Director, Corporate Relations to secure funds to support all Foundation
programs including Clinical Investigator Certification, Staff Training Fundamentals, Clinical
Podcast Series and others.
- Assist in managing the grants application process. This includes writing grants, submitting grant
proposals and letters of request, creating and monitoring grant budgets, outcomes reporting, and
budget reconciliation for fund raising efforts of the Foundation.
- Responsible for evaluating the strengths of existing programs and identifying opportunities for
improvement with a goal of elevating development programs to higher performance levels across all
metrics.
-? Responsible for managing and maintaining the CIC database and providing support to the CIC
program in conjunction with the Manager, Programs and Donor Relations.
- With the Manager, Programs and Donor Relations, oversee planning and execution of all
Foundation events and activities during the Academy annual meeting including:
* AAOF Celebration of Giving (major gift reception)
* CIC graduation/industry networking reception
* Future Focus on Optometry
* VSP scholarship reception
* AAOF Awards luncheon
* Responsible for organizing and staffing the Foundation booth in the exhibit hall during
the Academy annual meeting.
* In partnership with Manager, Programs and Donor Relations, responsible for organizing
and staffing the Sale for Sight during the Academy annual meeting.
- Manage and maintain the acknowledgement program, including lifetime giving and
special acknowledgements as necessary.
- Work with the Finance department and IT staff to ensure that all contributions, pledges and
pledge payments are accurately entered in the database.
- Responsible for preparing regular fundraising reports for the Board of Directors and CEO
including but not limited to campaign updates, new pledges, outstanding pledge commitments
and progress on pledge payments.
- With support from Manager, Programs and Donor Relations, develop and maintain annual timeline
of Foundation activities using Asana.
- Other duties as required.
- Bachelor’s degree required; master’s degree preferred.
- A minimum of five or more years of development experience with an active major gifts
program and CFRE is strongly preferred.
- Must have an understanding of the principles of donor marketing and fundraising
cost-effectiveness, including donor targeting and donor giving opportunity
development.
- Knowledge of cultivation, solicitation, and stewardship strategies and techniques is a must.
- Demonstrated success in developing written communications and materials for a variety of
audiences with the ability to inform and edit according to the audience.
- Should possess the analytical skills necessary to assess and evaluate on-going progress of
a development program.
- Demonstrated ability in grant and proposal writing is strongly desired.
- Demonstrated knowledge of the methods, practices and procedures for prospect management
and of planned giving is required.
- Experience leading the development and implementation of annual plans and corresponding
operational and revenue budgets for fundraising.
- Must be disciplined, self-motivated, and results-oriented with a positive outlook and a clear
focus on high quality major gift pipeline development and have the ability to set and achieve
work goals.
- Proficiency working with association management and fundraising data systems.
- Demonstrated ability to plan strategically to carry out the vision, goals, and fundraising
aspirations of the AAO/AAOF.
- Highly collaborative in approach with a demonstrated ability to work closely with high-level
decision makers and other top-level volunteers and staff.
- Must possess the interpersonal skills necessary for building relationships with external (donors,
prospects, volunteers, vendors) and internal (staff) constituents.
- Strong collaborator who will champion a shared credit model for integrated approaches to donor
management.
- Excellent verbal and written communication skills.
- Must have previous supervisory experience.
- Experience in the optometric or ophthalmic community is preferred.
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