Lead, Brand Narrative, Streetwear, Global Jordan

3 weeks ago

Miami Florida, Miami-Dade County, FL, United States JORDAN Full time

Jordan Brand’s Global Marketing team sets the brand tone—delivering world-class storytelling that elevates Jordan Brand innovation, athletes, and culture through brand strategy, narrative voice, and art direction—across a range of digital, social, and retail channels.

The Brand Voice team is the heart and soul of Jordan Brand storytelling. As both a strategic and creative function, it is responsible for the brand’s narrative voice—across sport, streetwear and energy fields of play through all consumer-facing touchpoints.

WHO WE ARE LOOKING FOR

Jordan Brand’s Lead, Brand Voice defines, drives, and delivers world-class narrative strategy and creative concepts—obsessing storytelling with craft, taste, and scale.

They partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative and craft messaging that’s tailored to specific audiences, platforms and moments.

A nuanced expertise of basketball culture, and the intersection of sport, streetwear, and energy is a requirement. The ability to work in ambiguity, see the big picture, and collaborate positively with a large group of partners is key. An authentic passion for Jordan Brand and evolving its role in the global cultural landscape is critical.

WHAT YOU WILL WORK ON

You’ll work across seasonal briefs and key priorities, with a focus on sport, streetwear, and energy verticals—driving and delivering world-class narrative strategy, creative concepts, and emotive messaging—across key platforms, media, and retail spaces.

WHO YOU WILL WORK WITH

You’ll report to the Global Brand Narrative Director, Jordan Brand, but day-to-day will partner closely with writers, art directors, designers, producers, and marketers. You’ll also work closely with Brand Voice, Brand Design, and Brand Marketing senior leaders. You’ll also collaborate with external creatives and partners to commission work across platforms.

WHAT YOU BRING

  • 7+ years of creative experience in advertising, editorial, content marketing, brand marketing, or related creative field.

  • A Bachelor's Degree or equivalent combination of experience and education.

  • A passion for Jordan Brand and its role in the global cultural landscape.

  • A portfolio of creative work across advertising, editorial, and branded content—displaying a distinct voice and demonstrating a command of style and tone

  • Obsession with storytelling and craft.

  • Ability to lead strategic development across a team and project.

  • Experience leading creative productions: from pre-production to on-set leadership and post-production.

  • A wealth of experience in the managing of agencies and internal stakeholders to deliver the highest caliber work.

  • Love for problem-solving.

  • Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape

  • Deep understanding of navigating the creative process from concept through development and production

  • Excellent communication and presentation skills

  • Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing narratives and messaging

  • An upbeat, positive, and collaborative working style

  • Attention to detail and excellent organizational skills

  • Dedication to respect, inclusivity, and valuing different perspectives

  • Ability to navigate and thrive within ambiguity

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

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