Product Marketing Manager

We’re hiring a Product Marketing Manager to lead product strategy, market development, and marketing activities across our manufacturing and laboratory testing businesses, including Tannas Company and Savant Labs. This is a strategic leadership role for an experienced professional who understands how to connect market opportunities, customer needs, product development, and financial performance to drive sustainable business growth.

The Product Marketing Manager will provide direction and oversight for our product and service portfolio, establish priorities, evaluate commercial performance, and ensure product management and marketing initiatives support broader organizational objectives.

Our environment extends beyond traditional product marketing. We manufacture specialized laboratory testing instruments and provide technical testing services used by customers around the world. Success requires someone who can understand complex technical products and services, evaluate competitive markets, and translate business opportunities into actionable strategies.

The right person will be commercially driven, analytical, decisive, and comfortable leading experienced professionals while collaborating closely with Sales, Engineering, Manufacturing, Laboratory Operations, Finance, and leadership. We’re looking for someone who can see the bigger picture, make sound business decisions, establish accountability, and turn strategy into measurable results.

Who We Are

The Savant Group isn’t just one company—it’s a group of specialized businesses that solve complex, technical problems for customers around the world. Headquartered in Midland, Michigan, our companies—Savant Labs, Tannas Company, King Analytics, and the Center for Quality Assurance—build and support precision equipment and testing services used across lubrication, transportation, manufacturing, and energy industries.

What You’ll Own

You’ll provide strategic leadership and oversight for product management, market development, and marketing activities supporting Tannas Company and Savant Labs. You’ll directly lead our Product Line Managers and Marketing Lead, establishing clear expectations, developing their capabilities, and holding the team accountable for delivering measurable business results.

Your responsibilities will extend across product strategy, portfolio performance, competitive positioning, pricing, profitability, product lifecycle management, market expansion, and marketing effectiveness. You’ll work closely with Sales, Engineering, Manufacturing, Laboratory Operations, Quality, Finance, and leadership to align business priorities, evaluate opportunities, and support informed decision-making.

Your mission will be to strengthen the competitive position of our products and services, identify opportunities for profitable growth, and ensure our product management and marketing teams execute strategies that support the long-term success of the organization.

What You’ll Do

• Provide strategic leadership and oversight of product management, market development, and marketing activities across Tannas Company and Savant Labs.
• Directly supervise, coach, and develop Product Line Managers and the Marketing Lead, establishing performance expectations and accountability for results.
• Guide the development and execution of product-line strategies, business plans, market-development initiatives, and commercial objectives.
• Evaluate product and service portfolio performance, including revenue, profitability, pricing, margins, market share, and growth opportunities.
• Review and approve product-line business plans, pricing recommendations, market positioning, and commercialization priorities within established authority.
• Oversee market research, competitive intelligence, industry analysis, SWOT assessments, and market segmentation to identify opportunities and business risks.
• Identify and evaluate opportunities for new products, laboratory testing services, technologies, customer applications, geographic markets, and business expansion.
• Provide oversight of product lifecycle management, including new product introductions, improvements, repositioning, and discontinuation recommendations.
• Lead the development and execution of marketing strategies that support business objectives, strengthen brand positioning, and generate customer interest.
• Direct marketing activities involving digital marketing, advertising, websites, product messaging, promotional materials, trade shows, conferences, and industry events.
• Oversee the development of product-specific marketing plans, sales tools, promotional strategies, and market-development campaigns.
• Partner with Sales leadership to align product strategies, marketing i