Marketing Technology Specialist

1 day ago

Alameda, CA, United States Purple Drive Full-time

Marketing Technology Specialist (Salesforce Marketing Cloud and Sales Cloud)

Location:
Alameda, CA (Onsite)Role Descriptions: Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud including data management, journeys, audience segmentation, and reporting capabilities. Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities. Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors. Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).
Essential

Skills:
Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant. Experience in healthcare, pharma, or life sciences marketing, including familiarity with HIPAA, HITRUST, and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations. Familiarity with customer data platform (CDP) concepts, deliverability best practices, and email authentication. Experience with vendor management, change management, environment governance, and audit processes.