Vice President, Global Marketing

About Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
VP, Global MarketingAbout the RoleThe VP of Global Marketing will be a senior leader responsible for defining and driving We. Communications’ all-up global marketing strategy and translating that strategy into an integrated marketing program that strengthens the agency’s reputation, differentiates We. in the market and creates opportunities to drive growth.
Working closely with the Global Head of Marketing and Business Development and the Global and Regional Executive Teams, this person will help We. operate as we would advise our best clients — developing a clear understanding of the market, our audiences, our competitive position and the areas where We. has the strongest right to lead. They will translate those insights into a distinctive global marketing strategy that determines where we focus, what we want to be known for and how we show up across thought leadership, content, social, earned media, events, digital, paid activation and business development.
This requires a strategic marketer who can look across the agency and the broader communications landscape and identify the ideas, capabilities and points of view that genuinely differentiate We.
- including our independence, our approach to communications, our intellectual capital, our people and our perspective on the forces reshaping our industry and our clients’ businesses.
This is also a highly visible, hands-on leadership role. The VP must be equally comfortable setting the strategy and turning it into action
- connecting strategy, audience insight, storytelling, go-to-market execution, AI and measurement to build a cohesive global marketing program.
A critical part of the role will be building a more connected, sophisticated and AI-enabled global marketing engine. The VP will help We. identify and apply emerging AI capabilities to improve how the marketing organization works
- from audience and market intelligence to content development, personalization, activation, optimization and measurement.
ResponsibilitiesDefine We.’s global marketing strategy: Develop and continually evolve an all-up global marketing strategy grounded in We.’s business ambitions, market opportunity, competitive landscape and priority audiences. Establish the strategic choices that determine where We. focuses, what we want to be known for and how marketing can strengthen both reputation and growth.
Define and activate We.’s differentiation: Identify the areas where We. has the strongest and most credible right to lead
- including our independence, capabilities, expertise, intellectual capital, culture and point of view
- and translate those differentiators into a compelling market position and marketing agenda.
Operate as a strategic counselor to the agency: Bring the same strategic rigor and outside-in thinking to We.’s own marketing that we bring to our clients. Challenge assumptions, identify emerging opportunities and help leadership make deliberate choices about how We. builds relevance, reputation and competitive advantage.
Translate strategy into an integrated marketing program: Ensure We.’s global strategy provides the connective tissue across thought leadership, content, social, earned media, events, digital, paid activation and business development. Create clear priorities and guardrails that enable global and regional teams to execute consistently while allowing for market relevance.
Drive the global marketing program: Lead the day-to-day execution and performance of the strategy, translating priorities into clear audiences, programs, campaigns, activation plans and measurable outcomes.
Advance AI-enabled marketing: Help define and operationalize how We. uses AI across its marketing function. Identify practical opportunities to apply AI to audience intelligence, research, content development, personalization, campaign activation, optimization and measurement
- building capabilities and ways of working that make the organization smarter, faster and more effective.
Strengthen We.’s go-to-market approach: Bring greater rigor to how We. identifies priority audiences and market opportunities and translates them into integrated marketing programs that support reputation, consideration and growth.
Turn audience and market insight into strategy: Develop a strong understanding of the forces shaping We.’s industry, clients, competitors and priority audiences. Use those insights to inform positioning, marketing priorities, thought leadership, messaging, chann