Brand Manager

ABOUT HIKE Hike is a fast-growing marketplace agency backed by Sportique, a global commerce platform with 17+ years of experience scaling, investing in, and acquiring premium brands. We help established brands build profitable, sustainable businesses across Amazon and other marketplaces through strategy, operations, advertising, content, catalog management, analytics, and performance-driven growth. We work with premium brands across beauty, wellness, home, outdoor, technology, CPG, fashion, and lifestyle. Our team is collaborative, highly accountable, and focused on doing exceptional work for brands we genuinely believe in. We're looking for a Senior Brand Manager who brings deep Amazon expertise, strong commercial judgment, and the confidence to lead sophisticated brands through growth. THE ROLE As a Senior Brand Manager at Hike, you'll act as the strategic business owner for a portfolio of larger and more complex premium brands on Amazon. You'll be the primary strategic partner for founders, executives, ecommerce leaders, and marketing teams — responsible for understanding the business, identifying the biggest opportunities and risks, setting the growth strategy, and leading our internal teams to execute against it. This role is for a senior operator who can lead complex brands, advise executive stakeholders, make commercially sophisticated decisions, and help raise the operating standard across Hike. You'll work alongside specialists across Advertising, SEO, Content, Creative, Catalog, Merchandising, and Operations, while owning the client relationship, strategic direction, and overall performance of your brands. We’re looking for someone who can move comfortably between the details and the boardroom — someone who can diagnose a campaign structure one minute and confidently explain the broader business implications to a CEO or CMO the next. WHAT YOU'LL OWN Own the overall strategy, growth, profitability, and health of your assigned brands Develop and lead short
- and long-term marketplace growth plans Serve as the senior strategic partner for founders, executives, and ecommerce teams Lead high-level client conversations with a clear point of view and actionable recommendations Identify growth opportunities proactively across advertising, catalog, content, pricing, inventory, promotions, and marketplace expansion Own the connection between advertising performance and broader business outcomes Partner with our Advertising team on full-funnel strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP Oversee significant advertising budgets and ensure spend is aligned with growth, profitability, and contribution-margin goals Monitor and interpret key metrics including TACoS, ROAS, CVR, contribution margin, inventory health, and revenue growth Lead product launches, promotional strategies, and campaign-scaling plans Translate business strategy into clear priorities and execution plans for internal teams Coordinate specialists across Advertising, SEO, Content, Creative, Catalog, Merchandising, and Operations Review and QA important client-facing work and strategic recommendations Anticipate issues before they become client problems and lead resolution when challenges arise Help brands evaluate expansion across international Amazon marketplaces and other relevant channels Mentor less-experienced Brand Managers and contribute to improving Hike's internal processes, playbooks, and operating standards WHAT WE'RE LOOKING FOR 5–8+ years of meaningful Amazon or marketplace experience Deep experience with Amazon Seller Central Proven ownership of larger or more complex Amazon businesses Experience managing brands doing meaningful seven-figure or eight-figure revenue on Amazon Strong commercial understanding of growth, profitability, contribution margin, and inventory Deep understanding of Amazon Advertising and its role within the broader business Experience overseeing substantial advertising budgets, ideally $50K–$500K+ per month Strong expertise across Sponsored Products, Sponsored Brands, Sponsored Display, campaign architecture, keyword strategy, bid management, and budget allocation Experience with Amazon DSP is a strong plus Ability to analyze performance data and turn it into clear strategic recommendations Experience developing strategy rather than simply executing against someone else's plan Confidence working directly with founders, CEOs, CMOs, and senior ecommerce leaders Exceptional written and verbal communication skills Strong judgment, organization, and attention to detail Demonstrated ability to manage multiple sophisticated brands and priorities simultaneously Experience working with cross-functional teams Experience with Asana or similar project-management platforms Agency experience is valuable, but not required. We're equally interested in senior brand-side, ecommerce, marketplace, Amazon-native, and aggregator operators who have owned meaningful Amazon busi