Senior Program Manager
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Wingman Media is a digital and traditional advertising agency. Our clients span regulated healthcare, retail, and direct-to-consumer, and we plan and buy across programmatic, CTV, social, search, and traditional media. We believe measurement should drive buying decisions, which is why we built haloAMP, our proprietary measurement framework.
The Role Senior Programmatic Manager (Full-Time) Wingman Media | Remote
About Wingman Media Wingman Media is a digital and traditional advertising agency. Our clients span regulated healthcare, retail, and direct-to-consumer, and we plan and buy across programmatic, CTV, social, search, and traditional media. We believe measurement should drive buying decisions, which is why we built haloAMP, our proprietary measurement framework.
The Role We are hiring a Senior Programmatic Manager to own our programmatic practice end to end. You will run execution independently, set the standard for how we buy, and act as the senior programmatic voice with clients. You will also help shape how AI and agentic tools fit into our workflow. Think player-coach without the roster: you set the playbook and run the plays.
What You'll Do
Lead strategy, build, launch, and optimization across The Trade Desk and Amazon DSP, with working knowledge of Meta
Own pacing, budgets, and performance against client KPIs with minimal oversight
Develop audience and data strategy using tools such as LiveRamp and Resonate, including privacy-compliant approaches for regulated categories like healthcare
Present performance, optimization rationale, and strategic recommendations directly to clients, including senior stakeholders
Contribute to new business pitches and capabilities presentations as the programmatic subject matter expert
Evaluate and recommend AI and agentic buying, planning, and reporting tools, and drive adoption across the digital team
Partner with strategy and analytics on measurement, including incrementality, attribution, and cross-channel reporting
Maintain QA processes, documentation, and best practices
Coach junior teammates on programmatic fundamentals
What You Bring 5+ years of hands-on programmatic experience, ideally agency-side, with a track record of managing campaigns and client relationships independently
Deep expertise in The Trade Desk and Amazon DSP
Demonstrated, practical use of AI tools in your workflow
Strong analytical skills; SQL or scripting a plus
Polished client presenter who can translate platform detail into business outcomes
Solid understanding of identity, data privacy, and CTV/cross-device measurement
Self-starter comfortable owning a book of business without a safety net
Nice to Have Healthcare or other regulated advertising experience
Familiarity with MMM or incrementality testing
Experience evaluating or implementing agentic media platforms
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