Marketing Manager
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Location: Remote + 30% travel
Reports To: Director of Marketing
The Role
We're looking for a Marketing Manager to be the operational quarterback of our practice-level marketing. As Olympus continues to grow, so does the volume and complexity of our marketing initiatives. We need an experienced aesthetics marketer who thrives on execution, brings order to complexity, and understands how digital marketing, practice-level priorities, sales activity, and the patient journey must work together to drive growth. Working alongside the Director of Marketing, you'll help ensure marketing initiatives continue moving forward across our growing portfolio of practices, agency partners, and marketing channels with exceptional organization, judgment, and follow through.
Reporting directly to the Director of Marketing, you'll serve as the primary day-to-day marketing partner for our practices. You'll lead recurring conversations with practice managers to understand local priorities, specials, procedure focus areas, events, print and collateral needs, website updates, and other marketing opportunities. You'll translate those needs into clear projects, determine the best path forward, coordinate the appropriate internal team or agency partner, and own execution from intake through completion.
You'll also lead recurring digital marketing conversations with agency partners, bringing practice-level context into discussions around paid media, SEO, website performance, campaigns, and patient acquisition. You'll connect digital strategy back to what is happening inside each practice, ensure clear next steps are established, hold partners accountable, and help maintain strong connectivity between marketing, sales, and practice operations.
The ideal candidate combines deep aesthetics industry knowledge with exceptional project management, strong business judgment, and a high level of initiative. You should understand the aesthetic consumer, patient journey, procedures and treatments, promotional environment, lead generation, and conversion dynamics well enough to make sound day-to-day decisions without constant direction. You excel at anticipating what's needed next and turning conversations and strategy into organized, actionable workplans.
Ultimately, this person will serve as the Director of Marketing's right hand, creating the executional leverage needed to scale marketing across our growing portfolio. You should be able to independently quarterback day-to-day marketing, solve problems, keep practices and partners connected, and escalate only the decisions that truly require Director-level input. Every initiative should contribute to one goal: helping our practices grow through connected, effective, and financially responsible marketing.
Key Responsibilities
Practice Liaison & Project Execution
- Serve as the primary day-to-day marketing liaison for practice managers, leading recurring conversations to understand local priorities, specials, procedure focus areas, events, print and collateral needs, website updates, and other marketing opportunities.
- Translate practice needs into clear, actionable project plans with defined deliverables, owners, timelines, dependencies, and next steps, then drive each initiative through completion.
- Lead recurring digital marketing meetings with agency partners, bringing practice-level context into discussions and ensuring strategy, campaigns, priorities, and execution remain connected.
- Manage a high volume of simultaneous practice, agency, and internal projects with buttoned-up tracking, proactive follow-up, and clear visibility so nothing stalls or falls through the cracks.
Data, Analysis & Reporting
- Partner closely with the Director of Marketing to support reporting, analytics, strategic planning, and decision making across our portfolio of practices.
- Pull marketing and performance data across practices and organize it into clear, actionable reporting that connects marketing activity to leads, consultations, conversion, revenue, and practice growth.
- Bring together performance data and qualitative feedback from practice teams to identify what is working, where friction exists, and where marketing or sales execution needs to improve.
- Monitor marketing performance and agency reporting, ask the right questions, identify trends and opportunities, and translate insights into clear actions for practices and partners.
- Support ad hoc reporting and leadership requests by gathering, validating, and presenting timely information with clear context and recommended next steps.
Revenue & Financial Stewardship
- Approach marketing with a strong understanding of business impact, ensuring initiatives are aligned with patient acquisition, practice capac