Associate Product Marketer
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Product Marketing ManagerAt AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
Reporting to the Product Manager or Director, Product Management, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.
Essential FunctionsStrategy and Execution
- Manage key business KPIs to accomplish strategic goalsMarketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targetsCompetitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertisingMarketing Budget – Manage marketing budget, including budget tracker, PO's and invoicingProject Management – Perform ad-hoc projects as needed to support Product Marketing ManagerCommunication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agenciesDigital Marketing
- Responsible for effective digital campaign design, deployment, and continuous lead optimization; Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leadsKnowledge/Skills/AbilitiesStrategic leadership skillsStrong problem solving skillsProficient in financial and analytical thinking and analysesEffective communication and presentation skills; team influencer and problem solverProven paid digital marketing/advertising experience (Google, Meta)Education & Experience/Licenses & CertificationCollege degree3-5 years related work experienceRetail or consumer packaged goods experience (preferred)Compensation Range: Min: $110,387.00
- Mid: $137,983.00
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