Communications Coordinator

Communications Coordinator/ Undergraduate Admissions# Louisiana State University
- Careers## Communications Coordinator/ Undergraduate AdmissionsApply: 2109 Ruffin G. Pleasant Hall: Full time: Posted Today: End Date: March 9, 2027 (30+ days left to apply): R00122065## **All Job Postings will close at 12:01a.m. CST (1:01a.m. EST) on the specified Closing Date (if designated).## If you close the browser or exit your application prior to submitting, the application progress will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.## Job Posting Title:Communications Coordinator/ Undergraduate Admissions## Position Type:Professional / Unclassified## Department:LSUAM AA
- EM
- Rec
- Adm
- Communications (Chad Vignes (00055529))## Work

Location:
2109 Ruffin G. Pleasant Hall## Pay Grade:Professional##

Job Description
The Communications Coordinator – Admissions and Recruitment is an early-career professional position in the Division of Enrollment Management and Student Success. Reporting to the Deputy Director of Enrollment Management Marketing and Communications, this position supports the execution and continuous improvement of timely, accurate, accessible, and student-centered communications for prospective students, applicants, admitted students, and their families.
The coordinator serves as a key day-to-day practitioner within LSU’s Admissions CRM, supporting the development, testing, deployment, monitoring, and assessment of email, SMS, and other communications throughout the recruitment and admissions lifecycle.
The position also provides hands-on support across web, portal, print, and related digital channels; assists with content development and quality assurance; maintains communications calendars and documentation; and supports campaign reporting and continuous improvement.
Working closely with the Deputy Director and partners across Admissions, Recruitment, Financial Aid, Events, and other areas, the coordinator strengthens the division’s capacity to manage a high volume of enrollment communications while maintaining accuracy, consistency, brand alignment, operational efficiency, and a positive student experience.Admissions Communications Execution & CRM Coordination (45%)* Build, test, schedule, and deploy targeted email and SMS communications for prospective students, applicants, admitted students, deposited students, parents and families, school counselors, and other recruitment audiences.
* Build and maintain email campaigns, including recipient populations, segmentation, personalization, conditional content, scheduling, automated and triggered deployment, and related communication logic.
* Conduct comprehensive pre-deployment quality assurance, including recipient criteria and counts, links, merge fields, conditional content, personalization, sender information, formatting, accessibility, and mobile and desktop rendering.
* Monitor scheduled and deployed communications, identify technical, content, audience, or deliverability issues, and resolve or escalate concerns as appropriate.
* Assist with the development and maintenance of forms, landing pages, event-related communications, and other CRM assets supporting recruitment and yield initiatives.
* Maintain clear documentation of recurring campaigns, audience criteria, communication logic, testing procedures, and standard operating procedures to support consistency, continuity, and knowledge sharing.
* Develop increasing proficiency in CRM functionality through hands-on experience, training, professional development, and cross-training with other CRM users.
* Works collaboratively with the LSU Marketing & Communications Office and adheres to the standards set therein.Web, Digital Content, & Creative Support (30%)**
* Adapt approved content, templates, and calls-to-action for different stages of the enrollment journey, including prospective students, applicants, admitted students, parents and families, school counselors, and transfer students.
* Draft, edit, and proofread clear, concise, student-centered copy for email, SMS, letters, portal messages, web content, FAQs, and related recruitment materials.
* Assist with routine updates to admissions and recruitment web pages and related digital content in coordination with the Director and central or divisional communications partners.
* Review admissions-related digital content for outdated deadlines, process information, links, contact information, calls to action, and inconsistencies with other student communications.
* Maintain and organize reusable communication templates, approved language, content snippets, FAQs, and other shared resources.
* Support web content (admissions and financial aid websites, workday external student site, etc.) organization and version control so approved information and assets are easy for communications staff and partners to locate and reuse.
* Incorporate feedback from the D