Chicago - Recruiting Marketing and Employment Brand Manager

About Us

At Winston Taylor, we set the standard, together.
Winston Taylor is a transatlantic law firm built for the businesses, people, and markets driving capital and innovation. Here, you're in the room. In the action. Sleeves rolled up. You'll work with leading clients. Disruptors. Fast-growth companies. And help them to stay one step ahead of the moment and make critical decisions that shape their future. We're present in the U.S., U.K., Europe, Latin America, and the Middle East, combining the scale and speed that clients demand. You'll be trusted with real responsibility from the outset and build experience through hands-on work. We take your progression personally. We provide the platform. You shape the work around your goals and aspirations. Step into the moments that matter. Join Winston Taylor.

Position summary

Winston Taylor is seeking an innovative and strategic Recruiting Marketing and Employment Brand Manager to lead the development and execution of marketing and communications initiatives that support the firm's attorney recruitment strategy across the United States.

This role will be responsible for strategically planning around the firm's attorney recruiting efforts alongside the Attorney Recruiting & Integration Department, drafting and delivering bespoke materials to support recruiting efforts to grow the firm's bench strength. Along with these responsibilities, the manager will lead on elevating Winston Taylor's employer brand, promoting the firm's culture and growth story, and creating compelling campaigns that attract high-performing lateral partners, of counsel, associates, law students and business professionals. Working closely with Attorney Recruiting & Integration Teams, Human Resources, Business Development, Communications, and firm leadership, the Manager will build integrated marketing programs that position Winston Taylor as an employer of choice in an increasingly competitive legal talent market.

The ideal candidate combines strong marketing expertise with exceptional storytelling skills, a strategic mindset, and the ability to manage complex initiatives across multiple stakeholders and offices.

Position responsibilities

Recruiting Marketing Strategy

• Develop and execute a comprehensive recruiting marketing strategy aligned with the firm's growth objectives and talent acquisition priorities.
• Partner with Attorney Recruiting & Integration recruiting leadership to support strategic lateral hiring initiatives, practice growth plans, and office expansion efforts.
• Create targeted marketing campaigns for priority practices, industries, offices, and geographic markets.
• Create template overviews in recruiting tone of voice and draft/deliver bespoke materials in alignment with recruiting efforts for individual pursuits.
• Monitor industry hiring trends, competitive positioning, and talent market developments to inform recruiting communications strategies.

Employer Brand & Talent Value Proposition

• Strengthen and evolve Winston Taylor's employer brand to differentiate the firm in the legal marketplace.
• Articulate and promote the firm's employee value proposition through compelling messaging and content.
• Develop messaging that highlights the firm's culture, career opportunities, collaborative environment, growth trajectory, and market leadership.
• Ensure consistent external and internal representation of the Winston Taylor brand across all recruiting touchpoints.

Content Development & Campaign Management

• Create and manage recruiting-focused marketing content, including:
• Lateral recruiting collateral
• Recruiting microsites and web content
• Attorney testimonials and success stories
• Videos and social media campaigns
• Practice and office profiles
• Digital advertising and email campaigns
• Event marketing materials
• Build compelling narratives around firm growth, market expansion, client successes, and attorney career advancement opportunities.
• Partner with internal communications and PR teams to leverage firm achievements, thought leadership, and attorney successes in talent recruitment efforts.

Digital Marketing & Social Media

• Lead recruiting-related digital marketing initiatives across social media, web, email, and paid channels.
• Optimize recruiting content for audience engagement and conversion.
• Manage recruiting-focused campaign analytics and reporting.
• Identify innovative channels and platforms for reaching top legal talent.

Events & Relationship Marketing