Field Brand Advocate
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Brand Representative
Brand: Walman
Location:
Minneapolis, MN, US, 55402
Requisition I D : 936138 Store #: WM0001 Frames Sales Force FIELD
Position : Full-Time
Total Rewards: Benefits/Incentive Information
Since 1915, Walman Optical has served thousands of independent eye care professionals providing solutions for all of their optical needs. Our experienced and knowledgeable team helps businesses grow while providing quality eyewear and unmatched service for an exceptional patient experience. With us, you’ll bring our most advanced technology and innovative products to our partners.
As a division of Walman, our collective mission is to enrich the lives of our customers, employees and the communities we serve through better vision.
Walman is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn
Job Description
GENERAL FUNCTION
The Sales Representative’s responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.
Major Duties And Responsibilities
Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
Develops and adheres to effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in an 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
Regularly visits customer to ensure brand visual merchandising
- refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product
Logging visits in One Sales Suite.
Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
Proactively manages distribution in their territory based on brand guidelines.
Builds strong working relationship at all levels within the practices and businesses they manage.
Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/ consumer is translated consistently with the brand positioning
Remains current on trends affecting the business.
Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market
Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
Participates in and represents Luxottica in local, regional and national trade shows
Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth
Submits weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales
Basic Qualifications
2+ years (min) of direct sales experience with proven track record of results
Must be able to carry sample bags weighing at least 25 Ibs
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenues.
Strong interpersonal skills and the ability to develop relationships
Excellent training and presentation skills.
Strong visual merchandising background
Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
Strong PC skills, including Excel, Word and PowerPoint.
Significant and regular field time required with overnights dependent on geography (up to 100% travel).
Valid driver’s license and eligibility to work in US.
Ability to utilize personal car for work related travel on a daily basis.
Preferred Qualifications
BA/BS degree
Pay Range: 52,194.80
- 85,715.35
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement s