Marketing and E-Commerce Analyst

WHO WE ARE:

Bridgeton Holdings is a creative, full-service real estate investment firm. We were established in 2009 and currently own interest in and/or manage 30+ properties with total capitalization in excess of $1 billion. Through the firm’s vertically integrated platform, we continue to re-envision traditional operating models and enhance the value of our properties across the country.

Our mission is to be recognized as a leader in our industry, based on greatly exceeding our partners expectations and maintaining a fun and dynamic workplace that inspires and encourages creativity and teamwork. We have in depth expertise in investment management, development, hotel management and property management. We focus on infill and major secondary markets. Our hospitality portfolio includes distinctive hotels, restaurants, spas, and guest experiences.

ABOUT THE ROLE

The Marketing & E-Commerce team supports more than 10 hospitality properties through digital marketing, guest communications, and brand initiatives. The Marketing & E-Commerce Analyst provides hands-on marketing production, administrative, and project support across Bridgeton’s hospitality portfolio. This full-time, fully remote role reports to the E-Commerce Marketer and works closely with the Digital Marketing Specialist.

The position supports portfolio marketing operations by evaluating campaign performance, recommending improvements to audience segmentation, messaging and digital content, and coordinating implementation of approved marketing initiatives. Within assigned projects, the coordinator assesses alternatives and makes recommendations to management; final strategic direction, budgets and major approvals remain with the responsible manager.

KEY RESPONSIBILITIES AND CORE REQUIREMENTS

Email, SMS & CRM Marketing

• Build and format approved email campaigns, newsletters, promotions, and guest communications; update templates, images, links, and campaign settings.
• Check campaign content, personalization, links, codes, imagery, and settings; test display across desktop, mobile, and dark mode before approval.
• Schedule and deploy approved email and SMS campaigns under established calendars and procedures.
• Review automated guest messages for accuracy and implement approved content and workflow updates.
• Analyze audience and campaign results, recommend segmentation and A/B testing approaches, and implement approved tests; evaluate results and recommend improvements.

Website & Digital Marketing

• Update approved website offers, events, packages, images, and property information; review pages for accuracy, broken links, and brand consistency.
• Maintain Google Business Profiles and other assigned listings; coordinate content requests, routine audits, and approved corrections.
• Evaluate website and digital campaign performance, identify opportunities to improve guest engagement and conversion, and recommend priorities and corrective actions to the Digital Marketing Manager.

Content & Creative Assets

• Draft, schedule, and publish approved LinkedIn posts for corporate and property accounts; maintain a posting calendar.
• Collect company news, property updates, and supporting materials from internal stakeholders.
• Organize photography, brand assets, and marketing materials in Dropbox; format materials using approved templates and support other approved social content.

Reporting & Project Coordination

• Analyze email, website, and digital marketing results; prepare recurring reports with findings and recommendations for management review and maintain reporting spreadsheets and campaign records.
• Maintain Monday.com boards, task status, deadlines, and marketing calendars; follow up on deliverables and approvals.
• Coordinate campaign materials across teams and external partners; evaluate competing project priorities, recommend workflow improvements, and resolve routine cross-functional issues within assigned authority.

Property Onboarding & Special Projects

• Gather brand assets and property information for new-property onboarding; maintain checklists and track outstanding items.
• Assist with organizing marketing platforms, digital accounts, and approved tools during transitions; support additional marketing production projects as assigned.

QUALIFICATIONS AND COMPETENCIES

• 1–3 years of experience in marketing, digital marketing, e-commerce, communications, or a related field.
• Strong written communication, proofreading, organization, accuracy, and ability to meet multiple deadlines.
• Familiarity with email marketing platforms, content management systems, and digital marketing tools.
• Profici