Senior Social Analyst

• Employment Type: Full-time
• Location: Remote (U.S.) | Preferred locations: St. Louis, MO; Kansas City, MO; Chicago, IL; Atlanta, GA

About Paradowski

Paradowski Creative is an independent, full-service creative agency based in St. Louis. We bring strategy, creativity, technology, and craft together to create experiences that spark curiosity, invite participation, and help brands build meaningful connections with people. Our teams work collaboratively across disciplines to solve complex business challenges and produce work that is thoughtful, effective, and made with care. We value creative play, clear thinking, accountability, strong relationships, and people who care about both the quality of the work and how it gets made.

The Role

We’re looking for a Senior Social Analyst who’s a little obsessed with the internet — in a good way. You live in the conversation, you spot what matters before it trends, and you’ve got the taste to know what’s actually worth a brand’s attention (and the confidence to say what’s not). This is a senior, client-facing role, so you’re just as comfortable presenting a recommendation to a client as you are digging through a week of listening data to find the one insight that matters.

You’re proactive to a fault. You don’t wait around to be kicked off on an idea, and you’re nimble enough to jump in and help even when all information isn’t fully defined yet. You’ll write and design reports sharp enough for leadership; you’ll flag things before anyone has to ask, and you’ll show up with real creative thinking of your own based on the aggregation of quantitative and qualitative data from online chatter. This role reports to the Account Director on the business.

This is a remote opportunity, with Paradowski headquartered in St. Louis, Missouri. While we're open to candidates across the U.S., we have a preference for those based in our anchor cities: St. Louis, Kansas City, Chicago, and Atlanta. Occasional travel may be required for team collaboration, client meetings, or other business needs.

What You'll Do

Strategy

• You’re the connective tissue between brand strategy, audiences, and creative — turning what’s happening in culture and community into direction the rest of the team can run with.
• Own monthly and ad hoc performance reporting for community engagement and social listening — turning it into insights and narratives leadership can act on.
• Refine and apply social listening strategies that deepen brand understanding and relationships with users.
• Keep a pulse on cultural trends, platform shifts, and digital behavior, and proactively pitch social-first, creative activations.
• Work with strategy and account leads to plan and stand up new brand social channels for maximum impact.
• Team up with creative and account service to spot and coordinate with influencers, partners, and brand voices worth aligning with, knowing when an opportunity needs immediate action and when we can plan for a longer runway.
• Bring your own POVs — and creative ideas — into brainstorms, presentations, and planning conversations with confidence. Understand how to balance personal perspective with collaborative thinking to empower creative teams to do their best work.

Community Engagement

• Work directly within the community engagement queue in Sprinklr to perform trafficking and response duties, engaging with our audiences in real time.
• Support listening both within Sprinklr and natively to identify proactive engagement opportunities and respond in the brand voice.
• Handle sensitive or high-stakes community situations with discretion, escalating where needed to client and legal partners.

Product Management

• Be the go-to person for Sprinklr: filing tickets, managing configurations, and speaking up for what the team needs.
• Fine-tune social media management tool workflows so they’re efficient, accurate, and easy for internal and client teams to use.
• Build and evolve dashboards, reporting systems, and process documentation.
• Run recurring cross-team training and check-ins to keep everyone aligned on current standard operating procedures.
• Partner directly with client points of contact to make sure the tool keeps meeting the org’s needs.

Content Development

• Own the full UGC (user generated content) workflow, start to finish — spotting it, vetting it, briefing it for the creative team.
• Call the shots on what’s brand-safe and worth pursuing, resharing, or building into bigger content.
• Work with account service to brief creatives with clarity on tone, opportunity, and context.
• Bring genuinely creative, unexpected ideas to inspire content development for our client