Sr. Creative Strategist

About High Scale We’re High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition—that’s the DNA behind everything we do. Our 180-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we’re redefining how brands scale through data-driven creative and performance marketing. We move fast, challenge assumptions, and believe exceptional creative work comes from people who combine bold thinking with relentless execution. We’re looking for a Senior Creative Strategist who can turn consumer insights, performance data, and breakthrough ideas into advertising campaigns that deliver measurable business growth. Why This Role Matters The best creative strategies don't just capture attention. They change consumer behavior and drive revenue. What You’ll Do Own Creative Strategy & Campaign Direction Lead the development and execution of performance-driven creative strategies for multiple DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands. Translate business objectives, consumer insights, and campaign performance into comprehensive creative strategies. Identify key customer motivations, purchasing barriers, emotional triggers, and messaging opportunities. Develop creative concepts that balance brand storytelling with direct-response advertising principles. Establish clear strategic direction for creative campaigns across Meta, TikTok, YouTube, and other paid social platforms. Ensure creative strategies align with client growth objectives, target audiences, and performance KPIs. Develop Advanced Creative Testing Frameworks Build structured creative testing roadmaps that explore different messaging angles, hooks, formats, audiences, and storytelling approaches. Develop hypotheses based on consumer research, competitive insights, and historical performance data. Prioritize creative tests based on potential business impact and strategic opportunities. Identify winning concepts and develop scalable creative iterations to maximize performance. Continuously refine testing methodologies to improve creative efficiency and reduce creative fatigue. Turn Data Into Creative Insights Partner with Media Buyers and performance marketing teams to analyze advertising results. Evaluate key metrics including CTR, CPC, CPA, CAC, ROAS, conversion rate, and video retention. Identify patterns across high-performing and underperforming creatives. Diagnose creative performance challenges and recommend actionable solutions. Translate complex performance data into clear strategic recommendations for internal teams and clients. Develop creative performance reports that connect campaign learnings with future testing opportunities. Lead Consumer & Competitive Research Conduct in-depth audience research to uncover consumer motivations, behaviors, objections, and purchasing triggers. Analyze competitor advertising strategies, market positioning, product differentiation, and emerging industry trends. Leverage customer reviews, social listening, creative analytics, and advertising libraries to identify new opportunities. Stay ahead of changes in consumer behavior, platform algorithms, and creative advertising trends. Transform research findings into differentiated creative angles that strengthen brand positioning and campaign performance. Guide Creative Development & Execution Develop detailed creative briefs that translate strategic insights into clear production direction. Collaborate with Copywriters to refine scripts, hooks, messaging frameworks, and calls to action. Partner with Producers, Directors, Editors, and Content Creators to ensure concepts are executed effectively. Review creative deliverables and provide strategic feedback to improve messaging, storytelling, and conversion potential. Ensure creative output maintains brand consistency while continuously exploring new approaches. Balance creative ambition with production timelines, resources, and business priorities. Lead Client Strategy & Collaboration Serve as a senior strategic partner to Account Strategists and client stakeholders. Lead creative strategy discussions, performance reviews, and concept presentations. Communicate the rationale behind creative recommendations with confidence and clarity. Identify opportunities to improve campaign effectiveness and expand creative strategies based on client goals. Build trust through proactive communication, strong strategic thinking, and consistent delivery of results. Mentor & Elevate the Creative Team Provide guidance, feedback, and mentorship to junior Creative Strategists. Help establish creative strategy best practices, frameworks, and processes. Share performance insights, successful testing methodologies, a