Senior Director, Amazon

JOB DESCRIPTION

Company: Beauty By Imagination

Title: Senior Director, Amazon & Retailer.com

Location: Remote or Hybrid (NYC Metropolitan area)

Department: eCommerce

FLSA Classification: Exempt

Supervises: Account Manager(s) and Agency Partners

POSITION OVERVIEW

This role drives the evolution of Amazon from the largest single channel into a broader digital marketplace growth engine—while building the playbook for retailer.com as a high-growth revenue pillar.

Seeking a growth-focused, analytically rigorous leader to own and scale Amazon and retailer.com businesses for our portfolio of haircare brands. This role carries full P&L responsibility for multi-brand Amazon revenue across North America plus growing retailer.com revenue streams across Walmart.com, Target.com, and Ulta.com. You will drive marketplace strategy encompassing 1P/3P operations, retailer.com expansion, digital media performance, and strategic growth initiatives across all digital retail channels. The right candidate combines strong sales forecasting and merchandising expertise with the ability to set strategic direction for agency partners on digital media and dig into campaign-level performance data to optimize ROAS. You thrive in maintaining operational excellence through rigorous account health management, inventory optimization, and performance monitoring.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES

Team Leadership & Culture

• Provide strategic guidance and day-to-day leadership for Account Manager(s) responsible for catalog management and content execution
• Support career development of direct reports and help them achieve their highest potential
• Evangelize eCommerce: Proactively share marketplace insights, competitive intelligence, and knowledge with team members across the organization
• Foster a culture of data-driven decision-making, operational rigor, and continuous improvement within the marketplace team

P&L Leadership

• Own full P&L responsibility for Amazon revenue and growing retailer.com portfolio, managing healthy profitability while increasing top-line sales across all marketplace channels
• Develop and present unified digital marketplace strategy covering Amazon, Walmart.com, Target.com, and Ulta.com to executive leadership
• Establish revenue targets and growth roadmaps for each retailer.com channel, with clear milestones and KPIs
• Create annual and quarterly merchandising plans that optimize product mix, pricing architecture, and inventory investment across all platforms
• Drive strategic planning and quarterly business reviews with Amazon vendor management teams and retailer.com buyer/merchant teams
• Negotiate high-level agreements, terms, and strategic partnerships with Amazon and retailer.com partners
• Lead product launches, category expansion, and assortment strategies tailored to each platform’s consumer and algorithm dynamics

Digital Media Performance & Agency Leadership

• Own the digital media strategy across all marketplace platforms, setting performance targets for ROAS, TACoS, CPC, CVR, and other key metrics in partnership with external agency partners
• Direct agency partners on full-funnel advertising execution across Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Roundel, and other retail media networks
• Establish media performance frameworks—KPIs, reporting cadences, optimization thresholds, and escalation protocols—that hold agency partners accountable to results
• Lead agency performance reviews; evaluate ROAS by campaign type, product line, and platform; make data-driven reallocation decisions to maximize return on ad spend
• Drive promotional ROI discipline—evaluate coupon, deal, and discount strategies against Net PPM impact and enforce TACoS guardrails
• Manage the agency relationship lifecycle: RFP processes, onboarding, scope-of-work definition, performance benchmarking, and contract negotiations
• Collaborate with brand marketing to ensure advertising creative, messaging, and brand positioning are consistent across all marketplace media activations

Retailer.com Channel Development

• Build and execute go-to-market strategies for Walmart.com, Target.com, and Ulta.com, defining the operational model, content standards, and promotional frameworks for each
• Collaborate with brick-and-mortar customer teams to align retailer.com strategies with in-store programs and joint business plans
• Establish retailer.com-specific KPIs (search rank, content score, buy box, fulfillment metrics) and reporting cadences
• Develop platform-specific content, A+ / rich media, and SEO strategies in partnership with brand marketing