General Manager, Subscription

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General Manager, Subscription

Office of the CEO City of Industry, CA, US

2 days ago Requisition ID: 1018

Salary Range: $150,000.00 To $200,000.00 Annually

General Manager, Subscription

Everytable is looking for a General Manager to own its direct-to-consumer subscription business end to end -- the P&L, the subscriber, the Shopify storefront, and the paid and lifecycle channels that feed it.

Type Full-time, exempt

Department Subscription

Reports to CEO

Direct reports Growth & lifecycle marketing, ecommerce / site, subscriber care (lean team; builds over time)

Salary range $150,000 - $200,000 base + bonus tied to subscription contribution margin

+ equity

Salary range is a placeholder for Sam to confirm; California requires the range in the posting.

Our Story + What Makes Us Special

Everytable was founded on the belief that healthy food is a human right and shouldn't be a luxury product. Everytable is a purpose-driven public benefit company; working with us is a unique opportunity to be a part of making history by redefining and transforming the food system. We're passionate about making a positive impact in the communities we serve through affordable food access, as well as economic empowerment and environmental well-being.

We are an inclusive and diverse team of mission-driven individuals fighting for food justice -- where every community, every person and every table has access to fresh, nutritious, affordable, and culturally appropriate food. We're looking for team members who aren't afraid to shake things up and speak up for what they believe in. At Everytable, our team members are unique, outspoken, and have a sincere desire to make the world a more equitable place. If you are fiercely dedicated to equity and inclusion and have a conscious leadership mindset, Everytable might be the place for you.

About the Subscription Business

Everytable's subscription delivers chef-prepared, ready-to-eat meals to customers' doors across Southern California every week, powered by our central kitchen and our own delivery fleet. It is one of four channels in a vertically integrated, omni-channel business (retail stores, franchise, and institutional food service are the others), and it is the channel we are investing in most heavily right now.

The GM owns this business like a founder would. Today the stack is Shopify + Recharge, paid acquisition on Meta, Google and TikTok, lifecycle on email and SMS, and reporting in Power BI with a subscriber LTV / CAC model built in-house. The unit economics are known and the levers are clear: acquire subscribers at $80-100, keep them longer than the current 5-7 months, raise order frequency and AOV ($50-55 today), and hold a ~50% gross margin on every box. We measure subscriber value in gross profit, not revenue, and we expect the GM to as well.

What is not yet built is the operating system around those levers: a lean, accountable team; a weekly cadence of tests and decisions; and the cross-functional muscle with kitchen, logistics and customer care that turns a good acquisition month into durable retention. That is the job.

Why You'll Love This Role

• You will run a real business inside a mission-driven company: your own P&L, your own customers, your own team, and a direct line to the CEO.
• The economics already work. Your job is to make them work bigger: more subscribers, longer lifetimes, and a better box every week.
• You will be hands-on in the tools (Shopify, Recharge, Meta, Google, TikTok, Klaviyo-style lifecycle, Power BI) and in the data, with a data engineer who has already built the LTV and channel models you will run on.
• You will decide how to spend acquisition dollars and be held to a payback, not an impression count.
• Every subscriber you add means more affordable, nutritious meals delivered to more households across Los Angeles.
• Lean, flat organization: no layers between you and the decision, and no tolerance for busywork.

Key Result Areas

Weighted by importance; these are what the GM is evaluated and bonused on.

Key result area Weight What good looks like

acquisition, fulfillment and care costs) grows against plan; ~50% gross margin per order is held

Subscriber growth at target CAC 25% Net active subscribers grow month over month; blended CAC at or below $80-100 with LTV/CAC of 2.5-3x or better

Retention and lifetime value 25% Average subscriber lifetime extends beyond 5-7 months; churn and refund rates fall; lifetime orders

Team, cadence and cross-functional execution

15% A lean, accountable team; a weekly test-and-learn cadence; kitchen, logist