Head of Marketing
4 weeks ago
United States
TRANSEARCH
Full-time
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Head of Marketing – New York | FinTech / B2B SaaS
Location:
New York, NY Marketing | Growth Marketing | Product Marketing | Demand Generation | Go-to-Market Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data We are undertaking a confidential search for a Head of Marketing role for a high-growth, global financial technology / B2B technology platform serving leading financial institutions and institutional investors across international markets. As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine . This is a strategic leadership opportunity for a Head of Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments. The Head of Marketing will own the global marketing strategy and will be responsible for building a measurable and commercially aligned marketing function across Demand Generation, Product Marketing, Content Marketing, Digital Marketing, Account-Based Marketing (ABM), Thought Leadership, Brand, Communications, Events and Sales Enablement . The role will work closely with Sales, Business Development, Product, senior leadership and commercial teams to create demand, generate qualified pipeline, strengthen market positioning, accelerate sales cycles and contribute directly to revenue growth. The successful candidate will lead and mentor an established India-based marketing team with capabilities across content, digital marketing, events, brand and communications , providing strategic direction and creating a stronger operating cadence and commercial orientation. Marketing Strategy & Go-to-Market Develop and own the overall Global Marketing Strategy and Go-to-Market (GTM) Strategy . Build Marketing as a measurable contributor to pipeline generation, revenue growth and commercial effectiveness . Translate customer insights, buyer behaviour, market trends, competitive intelligence and industry dynamics into actionable marketing strategies. Identify new markets, segments, personas and product marketing opportunities to support growth and commercialization. Partner with Product and Commercial teams on product positioning, product launches and go-to-market initiatives . Demand Generation & Revenue Marketing Build scalable Inbound Marketing, Lead Generation and Pipeline Generation programs. Develop strategies to increase Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), qualified opportunities and revenue contribution . Establish clear Marketing-to-Sales funnel management and conversion metrics. Drive Revenue Marketing / Growth Marketing initiatives aligned to commercial priorities. Build and optimize lead nurturing, campaign management and marketing automation programs. Develop robust Marketing Attribution frameworks to measure Marketing's contribution to pipeline, bookings and revenue. Use marketing analytics and performance data to continuously improve ROI and marketing effectiveness . Account-Based Marketing & Customer Engagement Develop and scale Account-Based Marketing (ABM) strategies for priority institutional and enterprise accounts. Build targeted campaigns around key accounts, industries, buyer personas and decision-makers . Develop differentiated marketing programs for enterprise clients and financial institutions . Partner with Sales / Business Development to identify account-level opportunities and create account-based demand generation . Drive targeted client engagement, industry activation and relationship-building programs . Product Marketing & Sales Enablement Develop compelling Product Marketing strategies for technology and financial solutions. Translate complex technology, data and financial solutions into clear customer-centric value propositions and messaging . Develop sales enablement, pitch materials, presentations, case studies, solution briefs, brochures and client-facing collateral . Create structured processes to convert market intelligence and customer insights into commercial collateral . Equip Sales and Business Development teams with relevant content to support lead conversion, sales acceleration and deal closure . Partner with Product teams to identify customer needs, competitive differentiation and market opportunities . Content, Thought Leadership & Brand Lead the Content Marketing and Thought Leadership agenda across global markets. Develop high-quality ind
Location:
New York, NY Marketing | Growth Marketing | Product Marketing | Demand Generation | Go-to-Market Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data We are undertaking a confidential search for a Head of Marketing role for a high-growth, global financial technology / B2B technology platform serving leading financial institutions and institutional investors across international markets. As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine . This is a strategic leadership opportunity for a Head of Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments. The Head of Marketing will own the global marketing strategy and will be responsible for building a measurable and commercially aligned marketing function across Demand Generation, Product Marketing, Content Marketing, Digital Marketing, Account-Based Marketing (ABM), Thought Leadership, Brand, Communications, Events and Sales Enablement . The role will work closely with Sales, Business Development, Product, senior leadership and commercial teams to create demand, generate qualified pipeline, strengthen market positioning, accelerate sales cycles and contribute directly to revenue growth. The successful candidate will lead and mentor an established India-based marketing team with capabilities across content, digital marketing, events, brand and communications , providing strategic direction and creating a stronger operating cadence and commercial orientation. Marketing Strategy & Go-to-Market Develop and own the overall Global Marketing Strategy and Go-to-Market (GTM) Strategy . Build Marketing as a measurable contributor to pipeline generation, revenue growth and commercial effectiveness . Translate customer insights, buyer behaviour, market trends, competitive intelligence and industry dynamics into actionable marketing strategies. Identify new markets, segments, personas and product marketing opportunities to support growth and commercialization. Partner with Product and Commercial teams on product positioning, product launches and go-to-market initiatives . Demand Generation & Revenue Marketing Build scalable Inbound Marketing, Lead Generation and Pipeline Generation programs. Develop strategies to increase Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), qualified opportunities and revenue contribution . Establish clear Marketing-to-Sales funnel management and conversion metrics. Drive Revenue Marketing / Growth Marketing initiatives aligned to commercial priorities. Build and optimize lead nurturing, campaign management and marketing automation programs. Develop robust Marketing Attribution frameworks to measure Marketing's contribution to pipeline, bookings and revenue. Use marketing analytics and performance data to continuously improve ROI and marketing effectiveness . Account-Based Marketing & Customer Engagement Develop and scale Account-Based Marketing (ABM) strategies for priority institutional and enterprise accounts. Build targeted campaigns around key accounts, industries, buyer personas and decision-makers . Develop differentiated marketing programs for enterprise clients and financial institutions . Partner with Sales / Business Development to identify account-level opportunities and create account-based demand generation . Drive targeted client engagement, industry activation and relationship-building programs . Product Marketing & Sales Enablement Develop compelling Product Marketing strategies for technology and financial solutions. Translate complex technology, data and financial solutions into clear customer-centric value propositions and messaging . Develop sales enablement, pitch materials, presentations, case studies, solution briefs, brochures and client-facing collateral . Create structured processes to convert market intelligence and customer insights into commercial collateral . Equip Sales and Business Development teams with relevant content to support lead conversion, sales acceleration and deal closure . Partner with Product teams to identify customer needs, competitive differentiation and market opportunities . Content, Thought Leadership & Brand Lead the Content Marketing and Thought Leadership agenda across global markets. Develop high-quality ind