Digital Marketing Coordinator

Summary Withers is seeking a dynamic Digital Marketing Coordinator to join our New York office. This role is integral to our New York, US and global marketing teams, and is focused on supporting and elevating a wide range of marketing and business development initiatives, with an emphasis on digital marketing projects. You will report to the Senior Marketing and Business Development Manager, with a dotted line to the Head of US Marketing & Business Development. You will actively work with our west coast and London-based digital team. Withers is seeking a dynamic Digital Marketing Coordinator to join our New York office. This role is integral to our New York, US and global marketing teams, and is focused on supporting and elevating a wide range of marketing and business development initiatives, with an emphasis on digital marketing projects. You will report to the Senior Marketing and Business Development Manager, with a dotted line to the Head of US Marketing & Business Development. You will actively work with our west coast and London-based digital team. For New York, the expected hourly range for this position is between $38
- $48. The actual compensation will be determined based on experience and other factors permitted by law. This role is deemed hybrid and expected to be in the office 3 days a week. The Role Digital Marketing, Website and Content Management Coordinator Work with the firm's content management system (Kentico) and related digital tools to create, edit, publish and maintain digital content, including attorney biographies, practice and industry pages, insights, events, campaign pages and more. Support accuracy, currency, user experience, brand consistency, search visibility and client engagement across all web content. Be part of the 'in progress' project to upgrade our Kentico 13 content management to Kentico Xbyk, attending project meetings and assisting with user acceptance testing of the upgrade and other ad hoc project tasks. Be part of an upcoming project to build out an en-us version of our website to better target US traffic, including contributing to planning meetings, supporting the microsite build and testing phases, and assisting with ongoing maintenance and optimisation following launch. Coordinate with the London-based digital team on website updates, platform improvements, content workflows, and digital best practices. Support content management across additional digital platforms, which may include video, podcast or digital publication tools. Helping to maintain the firm's digital presence via GoogleMyBusiness, Wikipedia etc Social Media and Digital Communications Draft, prepare, schedule and publish social media posts across the firm’s social channels, including LinkedIn and Instagram, in accordance with firm policies and brand guidelines. Create and edit social media assets, including branded graphics, images and campaign materials. Support the development of social media posts for campaigns, events, thought leadership, awards, rankings, attorney announcements and other profile-raising initiatives. Monitor social media activity and engagement, helping to identify trends, opportunities and areas for improvement. Help educate internal stakeholders on digital and social media best practices to support employee advocacy and consistent brand presentation. Design, Image Editing and Digital Assets Use Photoshop and/or Adobe Creative Suite tools to create and edit visually compelling, on-brand marketing materials, using the templates provided, including social media assets, invitations, sponsorship ads, event collateral, newsletters, presentations, brochures and other digital materials. Where appropriate, coordinate with our external designers. Source appropriate imagery from approved stock image libraries and ensure selected images align with the firm’s brand style, storing in shared locations for the wider team to access. Help maintain consistency of visual identity across digital marketing materials and channels. SEO, GEO, Analytics and Reporting Support SEO initiatives to improve search visibility, website performance and engagement, working closely with the wider digital team and external digital agency. Assist with GEO — Generative Engine Optimization — efforts, including helping content perform effectively in AI-enabled environments. Use analytics and reporting tools and dashboards to track, analyze and report on website traffic, social media performance, and campaign activity. Prepare clear and useful reports that synthesize digital performance data and highlight insights, trends and recommended next steps. Stay informed on digital marketing trends, SEO, GEO, analytics, AI tools and emerging technologies, and share relevant ideas with the team. Email Marketing, CRM and Campaign Support Assist with the preparation, distribution and reporting of branded newsletters, briefings, event invitations and other email marketing campaigns. Work with th