Media Director, Health Media

Position General Summary:

Find out more about this role by reading the information below, then apply to be considered.

The Media Director, Health Media is a key member of the Health Media team and is responsible for delivering smart, innovative and performance driven campaigns for its healthcare clients. You will serve as a strategic resource and partner on clients' current state and areas of opportunities across media investments, along with partnering with the greater Health Media team in selecting media partners that achieve strategic and tactical objectives in the world of healthcare and pharmaceutics.

Additionally, you will lead and manage workflow processes to ensure fulfillment on all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross-channel plan recommendations.

The Media Director, Health Media will help lead the team in staying at the cutting edge of innovation within the industry and educate the larger client teams on relevant opportunities and challenges.

Essential Job Functions and Duties:

Main Responsibilities:

• Act as key point of contact for overall health/pharmaceutical media investments business and strategy development
• Own client relationships as a main point of contact with accounts you are assigned to and provide in depth media planning and strategy to each account
• Expand and grow the Health Media offering at Havas Edge; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display, Mobile, programmatic, etc.) and for cross channel development
• Develop and present client-facing Health Media plans and strategy presentations
• Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms
• Oversee all media campaigns from concept to completion, ensuring campaigns are executed with excellence and media plans stay within budget
• Maintain quality control while ensuring projects and campaigns are produced completely, correctly, accurately, and efficiently for clients
• Identify and capitalize on trends through partnership with Client Service, Analytics and other Media leads to apply broader brand learnings, as relevant
• Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
• Be accountable for accuracy, media intelligence and thought leadership (syndicated insights, RFPs, etc.)
• You demonstrate a solid understanding of our clients' business, the business problem(s) to solve and offer solutions to, and the consumer journey
• Identify and advise on new ways to reach targets by staying apprised of industry standards, along with new media programs and opportunities

Media Planning & Execution:

• Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
• Be accountable for reaching targeted client objectives, KPI's, deadlines, budgets, etc.
• Oversee and manage client requests, in partnership with Health Media team, to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes, budget changes, QBRs, etc.)
• Ensure team members are providing Client Services with campaign insights, reporting and optimization recommendations, and input on regular reporting documents
• Oversee the implementation and execution of the cross-channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling, and establishing benchmarks for control KPIs, CPA, etc.
• Support and partner with Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.
• Work collaboratively on learning agendas for the clients brands as well as partner-specific initiatives

Team Development & Leadership:

• Lead and manage a collaborative, productive working environment with junior team members and other internal departments to ensure media strategies are being delivered and campaign goals/client needs are being met
• Support the VP, Health Media and Media Director's in building a high performing Media team through continued education, fostering productive work relationships, and career growth opportunities
• Help establish challenging team goals and objectives balancing client, co