Technology Strategy Consultant Analyst
3 weeks ago
As our new Technology Strategy Consultant Analyst you will work remotely and report into the Manager, Technology Strategy, while partnering with other senior leaders on each project. You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client’s vision. You will have the opportunity to work across industries with subject matter experts and thought leadership that will come together in sound consulting deliverables informing planning, key decisions and technical implementations.
Key Responsibilities
Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.
Build relationships and manage client expectations by facilitating and driving client meetings and discussions
Manage daily delivery efforts partnering with senior team members to complete materials in powerpoint, excel, and Lucidchart.
Participate in discovery meetings with clients, new partners, vendors or subject matter experts taking thorough notes, gathering documentation and identifying follow-ups.
Quickly learn additional details and aspects of technology working towards being able to provide opinions and recommendations in all manner of marketing-related technology use cases.
Partner with the project principal in developing recommendations for how to best leverage information and technology to drive programs across all channels and media.
Leverage existing frameworks and gather key assets and materials
Own internal initiatives to improve the offerings and capabilities of the overall team as assigned by team leadership
Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.
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